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Luxury wellness health center CEO speaks at Lawrence Tech Nov. 10

Release Date: November 4, 2010

SOUTHFIELD, Mich. – Gerard van Grinsven, president and CEO of Henry Ford West Bloomfield, will describe the hospital’s evolution into a luxury wellness health center on Wednesday, Nov. 10, from 8-9:15 a.m. in room M218 of the Buell Management Building. The College of Management alumni event, which is open to students and the public, will start with registration and continental breakfast at 7:30 a.m.

This event is free but reservations are required. Respond to,, or (248) 204-3059.

Henry Ford West Bloomfield Hospital is a 300-bed acute-care hospital that opened in 2009 after several years of planning. The hospital is intended to be a community wellness center, promoting wellness to all community members, rather than just treating the sick, according to van Grinsven.

Nearly every aspect of the hospital can be considered revolutionary, including the decision to hire van Grinsven, who was previously vice president of food and beverage for the Ritz Carlton, the international luxury hotel chain.

“We wanted to create a hospital that could be described as a hotel for sick people. I was brought on as an outsider to challenge and advance the healthcare industry, and this hospital has become a model for that type of innovation,” van Grinsven said.

Learn how van Grinsven applied blue ocean strategies to achieve professional and personal success. His approach transformed the traditional acute-care hospital into a luxury wellness health center.

For a 2009 interview with van Grinsven in Becker’s Hospital Review, go to: to:

 Lawrence Technological University,, offers more than 100 undergraduate, master’s and doctoral degree programs in the Colleges of Architecture and Design, Arts and Sciences, Engineering and Management. Founded in 1932, the 4,500-student, private university pioneered evening classes and today has a growing number of weekend and online programs. Lawrence Tech’s 102-acre campus is in Southfield, and programs are also offered in Detroit, Lansing, Petoskey and Traverse City. Lawrence Tech also offers programs with partner universities in Canada, Mexico, Europe, the Middle East and Asia.