Students try out their ideas for new enterprises

Release Date: May 1, 2015
Angie Shekell, Medichip

Angie Shekell explains her proposed product, Medichip, an implanted medical identification chip that would provide vital information to first responders in a crisis situation.       

How would you like to have a mobile phone app that locates your pet, or a video karaoke system for the privacy of your own bathroom?

Those are just two of the product ideas generated this spring by students in the Creative Entrepreneurship course taught by Adjunct Faculty Karen Evans. On April 28, the students in the class set up product displays for the course’s annual “Ship It Day” in the Buell Building atrium.

Why does the world need Bathtub Mini-Karaoke? Because many people are too shy to sing in public, and this product would capture their voice at its best by capitalizing on the acoustics in the shower, according to the product’s inventor, Zhiyi Zhang.

People would then be able to post their recordings on the internet and enter competitions.

Who knows, it could go viral.

Here are the product ideas of the students in this year’s Creative Entrepreneurship course:

• Garrick Beaster (sophomore, Architectural Engineering) – Fresh Local Wild. An urban farm in Detroit with the goal of community revitalization and selling fresh produce through a membership system.

• Ivan Garcia (senior, Business Management) – Valet Express. An app system for valet companies that allows customers to notify valet attendants they are ready to pick up their cars.

• Marko Issac (senior, Business Administration) – Smart Login. A device that allows you to use fingerprint identification to access your website/social network accounts across devices.

• Tyquan Jackson (senior, Media Communication) – Fraction Marketing. A marketing firm with a specialty in video production that primarily employs students.

• Scott Kenny (senior, Business Administration) – Kenny’s Mobile Oil. A mobile oil change service that will come to your home or work place.

• Nicole Pitchford (senior, Mathematics) – de/constructed planner. A physical planner, app and consulting service designed to help students and young professionals better manage their time through breaking big projects into manageable tasks.

• Victoria Ridella (senior, Media Communication) – Technology For You. A portable projector that uses Bluetooth technology to project images from your phone.

• Angie Shekell (senior, Information Technology) – Medichip. Implanted medical identification chip designed to ensure first responders have accurate medical information about a patient, particularly in the case of patients with complex medical issues or medication allergies.

• Lenny Sherman (senior, Media Communication) – GR Productions. Production of an independent sci-fi film called Galactic Redemption.

Junya Zhang - Chinese restaurant

Junya Zhang provides a sample of what would be served at the authentic Chinese restaurant she proposes for Southfield.

• Amanda Sweet (senior, Media Communication) – The Swap. A pop-up clothing swap business that also provides educational seminars, classes and networking opportunities for creatives in Detroit.

• Junya Zhang (senior, Business Administration) – Nice Meeting You. An authentic Chinese restaurant in Southfield geared toward native Chinese who miss the comfort foods from home and to others who are interested in authentic Chinese cuisine.

• Zhiyi Zhang (senior, Business Administration) – Bathtub Mini-Karaoke. A mini video karaoke machine that is designed to take advantage of acoustics in the shower.

• Like Zhao (senior, Business Administration) – PT-Pet Corporation. Geolocation pet tags and mobile app to allow pet owners to locate their missing cat/dog easily.


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