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Lawrence Tech launches first television advertising campaign

Release Date: September 18, 2013
SOUTHFIELD, Mich. – For the first time in its 81-year history, Lawrence Technological University (LTU) is running a comprehensive branding campaign on local TV. The ads began airing on Monday, Sept. 16, including a spot on the popular Monday Night Football broadcast.

The ads can be viewed at www.ltu.edu/news/tvads.asp.

The ads, which are built around interviews with current and recent students, are aimed primarily at potential students, 18-24 years old.  Secondary audiences are older students and those who influence admissions decisions – parents, teachers, and employers among them.

“It’s called a ‘branding’ campaign because the ads are designed to create and strengthen viewer awareness of Lawrence Tech as a university where great things are happening – in the classrooms, studios, and labs to be sure, but also in a growing campus life and vibrant student spirit,” said LTU President and CEO Virinder Moudgil.

The schedule will run for eight weeks this fall with a spring campaign to follow. Ads will appear on many of the top rated shows and networks geared to the primary audience, including ESPN, MTV, E!, Adult Swim, Cartoon Network, Comedy Central, ABC, NBC, and Fox. Programs include Sunday and Monday Night Football, Saturday Night Live, Colbert Report, Shark Tank, NASCAR, Walking Dead, Sons of Anarchy, The Voice, and more. The ads may also be placed on occasional Tigers and Lions broadcasts.

“We hope these commercials will create increased visibility for our university. We’re always looking to attract more good students,” Moudgil said.

Lawrence Technological University, www.ltu.edu, is a private university founded in 1932 that offers more than 100 programs through the doctoral level in its Colleges of Architecture and Design, Arts and Sciences, Engineering, and Management. PayScale lists Lawrence Tech among the nation’s top 7 percent of universities for return on undergraduate tuition investment, and highest in the Detroit metropolitan area.  Lawrence Tech is also listed in the top tier of Midwestern universities by U.S. News and World Report and the Princeton Review. Students benefit from small class sizes and experienced faculty who provide a real-world, hands-on, “theory and practice” education with an emphasis on leadership. Activities on Lawrence Tech’s 102-acre campus include over 60 student clubs and organizations and a growing roster of NAIA varsity sports.