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LTU Collaboratory, DesignThinkers partner on 'Customer Journey Mapping' workshop

Release Date: May 22, 2018
LTU's Collaboratory business accelerator

 Have you taken a walk in your customer’s shoes?

The Lawrence Technological University Collaboratory business accelerator will host the fourth event of its “Innovation by Design” series on Friday, June 8, on “Customer Journey Mapping.”

Design thinking expert Marc Bolick, managing partner of Design Thinkers Group USA, and Terri Burch, DTG’s Detroit-based service designer, will facilitate the course, from 9 a,m. to 5 p.m.

They will provide a fundamental understanding of key design thinking principles and how they can be used to develop products and services for customers. The workshop will focus on experiential learning, and “learning by doing” methods.

To optimize learning, Bolick and Birch have prepared challenges and customer personas that they will use in their training in the customer journey – the interaction of the customer with the product or service offering. This allows participants to step into the customer’s shoes. It shows participants the customer’s perceptions and the larger context in which the product or service provider plays a part. It lets participants become immersed into the customer’s world, their reality; and get a deeper insight into customer needs, perceptions, experiences, and motivations.

The event will take place in Room M336 of the Buell Management Building on the LTU campus, 21000 W. 10 Mile Road in Southfield. (See www.ltu.edu/map.)

Early-bird pricing is available through Friday, May 25, and space is limited.

For more information on Bolick, visit www.designthinkersgroup.us/people.html.

The LTU Collaboratory is an entrepreneurial and business support organization created in partnership with the City of Southfield Centrepolis SmartZone and Lawrence Technological University, with support from the Michigan Economic Development Corp. (MEDC) and the New Economy Initiative (NEI). The Collaboratory’s primary focus is on helping small manufacturers, hardware entrepreneurs and related technology companies scale-up for success.


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