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LTU students, auto leaders honored at MAIN Event, a celebration of automotive design

Release Date: January 15, 2019
MAIN Event

:LTU students – including, here, Donald Axhami (second from left), Zachary Carter, and Jordan Cantelon – received industry-sponsored awards at MAIN Event.
LTU photo / Matt Roush

On the eve of the North American International Auto Show, Lawrence Technological University and the automotive industry celebrated their longtime relationship with the annual MAIN Event, a celebration of automotive design and innovation held at the Max M. Fisher Music Center and Orchestra Hall in midtown Detroit. (The event’s name is an acronym for Motorcities Automotive Industry Night.)

Several LTU students won industry-sponsored awards and scholarships at MAIN Event, which was attended by about 300 people:

  • Society of Plastics Engineers Award, which challenges students to explore the innovative use of plastics as an enabler for design: First place, Zachary Carter, of Dayton, Ohio; second place, Donald Axhami, of Shelby Township; third place, Dalia Elmokadem, of Daerborn.
  • The Dassault Systèmes Next Generation of Design Innovation Award, granted to a recipient demonstrating exemplary utilization of Dassault’s 3DS Experience technologies and execution of design using 3D solutions: Winner, Andres Bastidas, of Cali, Colombia; Finalists, Axhami, Jacob Watts, of Milford, and Carter.
  • The Magna International Inc. Exteriors Student Design Challenge, awarded to a student who best interprets what it means to be bold in order to form a creative philosophy and design: Winner, Axhami; finalists, Carter and Jordan Cantelon of Bloomfield Township.
  • The WardsAuto-Inteva User Experience Design Competition: Winner, Lukas Chesla of Harleysville, Pa.; second place, Carter.
Fox2 News' Huel Perkins

Fox2 News' Huel Perkins served as master of ceremonies for the event.


Also at MAIN Event, Holden, the Australian unit of General Motors, won the MAIN Event’s Digital Concept and Animation Excellence Award for a video showcasing its Time Attack electric supercar. Akira Marumoto, president and CEO of Mazda Motor Corp., was named Global Industry Executive of the Year. And Franz von Holzhausen, chief designer at Tesla Motors, was named the Industry Innovator of the Year.

Keith Nagara, executive director of the transportation design program at LTU, is executive chairman of MAIN Event. He said it was created to provide a celebration of the important role design plays in the automotive industry, and for LTU students to be recognized by the industry on the same stage as leading industry professionals.

After the awards, attendees enjoyed a strolling supper and a fashion show of clothing from Detroit-area designers, sponsored by Detroit Fashion Week.

Primary sponsors of MAIN Event are LTU, Dassault Systemes, Magna, and SPE. More at www.mainevent20.com.

fashion show

A fashion show of creations by Detroit-area designers followed the awards at MAIN Event.
LTU photo / Matt Roush.

ballet and classical dance

A program of ballet and classical dance was also part of MAIN Event.
LTU photo / Matt Roush.



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