On the eve of the North American International Auto Show, Lawrence Technological University and the automotive industry celebrated their longtime relationship with the annual MAIN Event, a celebration of automotive design and innovation held at the Max M. Fisher Music Center and Orchestra Hall in midtown Detroit. (The event’s name is an acronym for Motorcities Automotive Industry Night.)
Several LTU students won industry-sponsored awards and scholarships at MAIN Event, which was attended by about 300 people:
Also at MAIN Event, Holden, the Australian unit of General Motors, won the MAIN Event’s Digital Concept and Animation Excellence Award for a video showcasing its Time Attack electric supercar. Akira Marumoto, president and CEO of Mazda Motor Corp., was named Global Industry Executive of the Year. And Franz von Holzhausen, chief designer at Tesla Motors, was named the Industry Innovator of the Year.
Keith Nagara, executive director of the transportation design program at LTU, is executive chairman of MAIN Event. He said it was created to provide a celebration of the important role design plays in the automotive industry, and for LTU students to be recognized by the industry on the same stage as leading industry professionals.
After the awards, attendees enjoyed a strolling supper and a fashion show of clothing from Detroit-area designers, sponsored by Detroit Fashion Week.
Primary sponsors of MAIN Event are LTU, Dassault Systemes, Magna, and SPE. More at www.mainevent20.com.