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Coffee entrepreneur with ties to LTU scores deal on ABC-TV's 'Shark Tank'

Release Date: January 11, 2019
Shark Tank

Max Feber makes his pitch on the Jan. 6 episode of ABC-TV's "Shark Tank." photo.

Budding entrepreneur Max Feber has fulfilled a childhood dream of being featured on ABC's entrepreneurial pitch show “Shark Tank” – and during the appearance, Feber even scored a deal with billionaire Mark Cuban.

Feber and his pitch for the Bruw cold-brewed coffee system were featured on the Sunday, Jan. 6 edition of the show, and Feber accepted $50,000 from Cuban for a 30 percent stake in the company.

Feber, 19, honed his startup skills three years ago in an entrepreneurship class, offered as a dual-enrollment course by Lawrence Technological University and Frankel Jewish Academy in West Bloomfield Township. The course was taught by LTU college professor Donald Reimer.

“It was unbelievable,” Feber said of his experience on the show, which was taped over the summer. “I was stepping into a TV show that I’d been watching for 10 years. I had these memories from when I was a little kid of sitting on the couch watching ‘Shark Tank,’ and I imagined myself being there, and it wound up actually happening. It felt like I walked right into the TV screen.”

Feber says he has always been a coffee lover and eventually discovered cold brew coffee – a coffee brewed with cold water that produces a smoother, less bitter drink. But it can also be a mess to make. After watching YouTube videos on cold brew techniques and making many prototypes, Feber came up with his design, and launched Bruw as a 15-year-old. With the support of his family and friends, Feber launched a Kickstarter campaign in December 2015, raising more than $10,000 from 180 backers to begin production – when he was a junior in high school.

Bruw is essentially a double-sided mason jar with a filter in the center. Using the system, the coffee must brew in cold water for 12-24 hours before being filtered from one jar to the other.

Feber graduated from Frankel Jewish Academy in 2017, and now attends Babson College in Boston, where he is studying business and entrepreneurship.

Feber said he’s using Cuban’s investment to increase Bruw’s marketing budget. “We’re trying to make it a household name,” Feber said. And his appearance on the show has already boosted the product’s profile – he said he’s now being recognized in public by people who watched the show, and on a recent trip, an airline passenger seated next to him said he received a Bruw as a Christmas gift.

To buy a Bruw, visit They’re also available at Amazon, the Grommet, Wayfair, and Bed, Bath, and Beyond.


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