During Global Entrepreneurs Week, Lawrence Technological University (LTU) hosted the Michigan Association for Female Entrepreneurs (MAFE) presentation of “Women Entrepreneurs: Drivers of the New Economy” on Nov. 17.
Entrepreneurial women from all around Michigan, Georgia, and Ohio, executives from corporate entities, the Big 3, and the federal government, educators, students, and volunteers converged on Lawrence Tech – where ”Possible is Everything” – to engage in networking and hear about the drivers of the new economy, women.
As more women launch companies, they’ll continue to seek creative ways to gain competitive advantage and grow. Advances in technology have provided essential business tools at lower costs. Women business owners are utilizing cloud computing and business communication solutions that don’t require the infrastructure costs of high-priced computer equipment. Women entrepreneurs can build their business more quickly and spend less.
More and more women have to find jobs because of economic climate, and many times women have to create their own jobs.
Women entrepreneurs are rising up, as funding support is more available to small businesses and the costs involved in starting companies have gone down. Working women play a central role in today’s American economy; more women are taking their business ideas a step forward to launch their own companies. A 2012 report by the White House Council on Women and Girls states American women now own 30 percent of small businesses, generating $1.2 trillion a year in sales.
Pam Perry, public relations coach, social media strategist, and radio host of Synergy Energy, discussed how women entrepreneurs are leveraging the power of the Internet. The Internet with social media has completely changed the way a businesswoman can market themselves, and has opened the market even further.
In her session she also addressed the difference between “Wanna-be’s and Real Entrepreneurs.” Which one are you? (www.pamperrypr.com)
The keynote speaker was Julie Guest of New Zealand, a copywriter consultant and private coach for entrepreneurial companies with revenues over one million dollars. She told how she became successful after a failed marriage and a job at an Australian law firm that was demanding, and mentally and physically draining.
Her message to entrepreneurial women was: Know where are you going? Just get started! Some of the points she made included:
• Protect your business like a newborn child.
• Be very careful, listen, and learn from your customers.
• Be the very best and invest in yourself.
• Marketing is everything.
• BE BOLD! (www.julieguest.tv)
Breakout Sessions included “Seal 98% of the Deal” by Lisa Mininni, president of Excellerate Associates, and “OWN the Room: How to Increase Your Influence and Impact in Any Situation” by Kelli Gilpin and Lori Nash Byron, founder of Famous In Your Field.
During the “power networking” lunch, Lynne Goldodner, chief creative officer and owner of Your People LLC, presented “The Power of Relationships to Build Your Business,” and then everyone participated in a lively Speed Networking Session.
The program ended with a networking reception in an exhibit hall where businesses set up shops.
LTU student Silvia Moore set up shop and debuted her Smooth 2 U Smoothies, which were a hit. Moore is a senior majoring in construction management after earning an associate degree in construction engineering technology. She is ambassador and chair of the finance committee of Lawrence Tech’s Collegiate Entrepreneurs Organization (CEO).
The event was sponsored by Lawrence Tech, the Kern Entrepreneurship Education Network (KEEN), IBS Global Consulting, and Prudential RAM Insurance & Financial Consulting. It was organized by MAFE Executive Director Tonya McNeal-Weary and and Katie Jolly, the entrepreneurship coordinator at LTU.