LTU makes dreams come true.
Education improves people's lives in profound ways. LTU is consistently ranked as a Best Value School with top alumni salaries. MPA’s two taglines promote this idea: “Possible is Everything” and “Blue Devils Dare.” Daring is in students’ DNA and also in MPA’s approach to daily work.
MPA partners with specialist companies to place digital ads that target key demographics. Print advertisements are placed in magazines, local, community, and high school newspapers, and newsletters.
LTU’s brand helps set the University apart from competitors. It establishes the look, feel, and voice of LTU. Hundreds of brochures, posters, flyers, banners and postcards are created annually.
Clear, concise, and accurate messaging is a critical component of LTU’s marketing strategy. When creating any piece that represents the University, please check for accuracy and use the University’s Editorial Style Guide.
MPA produces two issues per year of Lawrence Tech, the University's alumni magazine, as well as Innovation, the annual magazine of the LTU College of Engineering. Through these publications, alumni, parents, friends, students, and the community at large are kept informed of LTU’s many notable achievements, events, and the latest news.
Media relations provides updates of University achievements and activities through news releases and announcements. The voice of the University, media relations is the primary point of contact for journalists covering LTU.
A list of LTU experts for media inquires is being compiled:
MPA hires professional photographers for key events and to document the work of our students and our faculty. For regularly occurring events or events where an MPA photographer cannot be present, participants are encouraged to take photographs and send the images to Matt Roush, media relations director, at firstname.lastname@example.org
MPA manages all primary YouTube, Instagram, Twitter, and Facebook accounts and monitors all auxiliary social media accounts.
Trademark and Licensing
MPA reviews and approves the use of the University’s name and all identifying logos and graphics to ensure the symbols, marks, and images are used in accordance with brand standards.
MPA works with faculty, staff, and students to produce professional quality videos seen in different channels such as television commercials, digital advertising, social media, and more.
Are you a student or alumni who wants to be featured in LTU’s videos? Take part in our LTU Faces photo or video shoots.
The website is an important tool in sharing information about LTU and furthering MPA’s marketing strategy. The look and feel of the website is designed to help provide consistent messaging and branding. The content is curated in partnership with the LTU community to provide all aspects of needed information.
Need a new webpage? Fill out the website service request form.