This Identity Standards Manual establishes Lawrence Technological University's official policy and standards for the design and text of the University's publications and the website.

The Style Guide section of this manual describes specific rules and usages to be followed by Lawrence Tech faculty, staff, authors, and editors in all forms of written communication. Adhering to these standards will help ensure that the messages from every college, department, and office are clear and consistent and best represent the image and brand of Lawrence Tech.

The University reserves all rights to its name, logomarks, and seal. The Office of Marketing and Public Affairs is the final authority for their proper and appropriate use and application, including the licensing of their use on or off campus.

The registered trademarks of the University include:

  • Lawrence Tech
  • Lawrence Technological University
  • LTU
  • University seal

Questions about identity standards not answered in this manual should be directed to the Office of Marketing and Public Affairs at or 248.204.2208.