In ads the logotype should be printed in PMS 300, black, or reverse. In newsprint, the logo and shield should be printed in reverse whenever possible. When the print quality of the publication is likely to be poor, the shield should be dropped entirely to avoid problems with legibility.
If space or design allows, ads are to carry this tagline: Lawrence Tech offers over 100 undergraduate, master’s, and doctoral programs in Colleges of Architecture and Design, Arts and Sciences, Engineering, and Management.
Or this variation: Lawrence Tech offers over 100 undergraduate and graduate programs in Architecture and Design, Arts and Sciences, Engineering, and Management.