c2c welcome


Customer to Cash serves:

• Established companies with new products to launch in new or existing markets
• Innovators with new technologies to sell
• Entrepreneurs with fresh business ideas to start up and grow
• Makers with product ideas and prototypes to test with real customers


• Access to Lawrence Technological University’s Professional Partner Network

• Workshops that include:
    • The lean start-up approach
    • Basics of customer discovery
    • Finance for start-ups

• Qualifying teams may receive:
    • A prototyping stipend
    • Seed funding opportunities
    • Mentorship connections


More information, contact: c2c@ltu.edu


Workshops and Events

The Customer to Cash Program will be holding the following workshops led by Lee Gorman, Mentor-In-Residence, to help you and your business!

Title: Finance for Start-ups

Description: This workshop will cover the basics surrounding finance for start-ups. You will learn about the key financial documents start-ups need to understand and develop. You will learn the basics about cash flow management including both the sources and uses of cash. You will also learn how to estimate figures effectively.

Pre-reading: Documents will be sent to registered participants before the workshop.

Date: February 18, 2017


8:30 am         Continental Breakfast
9:00 am         Workshop
Noon              One-on-One Consultations & Lunch
1:30 pm         Conclude 

Please Note: Breakfast and lunch will be provided


Title: Go To Market Basics

Description: Once you’ve validated that there’s a market pain for which you have a solution, there’s still the challenge of actually selling your product or service. Where do you start? Who will be your first customer(s), and how will you reach them? In this workshop we discuss how to plan for success.

Pre-reading: TBD

Date: March 4, 2017

Location: C406, Welcome Center, Taubman Student Services Center


8:30 am         Continental Breakfast
9:00 am         Workshop
Noon              One-on- One Consultations; Lunch
1:30 pm         Conclude 

Please Note: Breakfast and lunch will be provided


Title: Customer Discovery II*

Description:  In “The Basics of Customer Discovery” we learned some key concepts about what customer discovery is and how to do it. You got out and tried it and found that things weren’t quite as you expected. How do you interpret what you learned and turn it to your advantage? What are your new hypotheses and how will you validate them? Today we’ll discuss Lessons Learned and going forward *Pre-requisites: Attendance at Basics of CD and minimum of 20 interviews or permission of instructor.

Pre-reading: TBD

Date: March 18, 2017

Location: C406, Welcome Center, Taubman Student Services Center


8:30 am         Continental Breakfast
9:00 am         Workshop
Noon              One-on-One Consultations & Lunch
1:30 pm         Conclude 

Please Note: Breakfast and lunch will be provided


Title: Finding Investors for Your Business

Description: The majority of startups require outside investment to succeed and grow, since expenses pile up faster than revenue in the beginning. What kind of outside funding is available? What motivates people to invest in startups? What are the steps to preparing for and asking for investment? This workshop will cover all these questions and more.

Pre-reading: TBD

Date: April 22, 2017

Location: M336 Buell Management Bldg.


8:30 am         Continental Breakfast
9:00 am         Workshop
Noon              One-on-One Consultations & Lunch
1:30 pm         Conclude 

Please Note: Breakfast and lunch will be provided



Small Business Innovation Research Grant Workshops:
SBIR/STTR Proposal Preparation for the National Science Foundation
Wednesday, March 8
9 a.m. - 3 p.m.
Lawrence Technological University, Southfield
This seminar presents essential information for crafting a competitive proposal for the NSF SBIR/STTR program. Training includes information and advice on addressing each section of your proposal, writing to meet reviewers' expectations, preparing a credible commercialization plan and more. Cost: $75
No cost for LTU participants. Contact C2C@ltu.edu for details.
Think Your Company is Too Big for SBIR Funding? Think Again.
Wednesday, March 8
5:30 - 7 p.m.
Lawrence Technological University, Southfield
It's generally (mistakenly) believed that the SBIR and STTR programs are only for early-stage companies. But if your company is involved in doing things like...

* High-risk/high-reward projects that do not meet the criteria for internal funding
* Development of a new technology that is in-licensed
* Evolving a new product idea that is being jointly developed with another company

...you may be able to use the SBIR/STTR programs to supplement your internal R&D budget or to partially fund diversification into new business areas. Learn how your innovation and commercialization experience can give you an edge over companies that are still developing their first product or service. Cost: Complimentary but registration is required.


Fill out my online form.

What our customers are saying...

What I liked best…. Excerpts from Participants in our Post Program Survey

  • “I love the customer discovery process because it provides a framework for finding a product-market fit.”
  • “Taking non-business experienced participants through a crash-course of entrepreneurship.”
  • “It made me think of my business model in a different way.”
  • “Its hands-on, practical, real world approach makes sense.”
  • “The knowledge and feedback from the Collaborative team of Mentors/Instructors.”
  • “Interaction of all the groups.”
  • “This program exceeded my expectations.  All of the elements of my business are clearly organized and defined due to this program.”
  • “Beyond my expectations. Awesome experience.”

A few success stories...

Company A:
  The innovators from this company had an idea to improve visual communications of materials developed during the collaborative phase of business meetings. The company completed LTU's program and was eventually awarded a position in the Emerge Xcelerate Program earning them $20,000 in a convertible note allowing them to complete a functioning prototype.

Company B:  This four-year old, revenue-producing company decided to enter a new market with a new product that was developed from the waste stream of another industry. After going through the LTU program, the company verified with its target market of customers that they had developed a valuable new family of plastic products that are more affordable and more environmentally friendly.

Company C:  This start-up company completed the LTU program and launched their business….10 months start to finish. After learning who their customers were, what they wanted, and how much they were willing to pay, this young company continued to work with the LTU Collaboratory to seek funding to “scale” their operations to handle the orders they received.

Company D:  A police officer designed a very simple solution to a very aggravating problem experienced by public safety officers. This early-stage company went through the LTU program, refined their product based on extensive customer feedback, completed an industry-led design review, an investment review by a panel of investors, and is now selling product to retail outlets in Michigan as part of a 100 unit pilot.


 Apply Here! 

Show me the money…

Customers are the #1 source of capital to help you grow your business. In addition to helping you validate your product offering with customers, the LTU Collaboratory Team may assist qualifying teams with securing funding.

In addition to Angel Funds and SBA Loans, a few of the opportunities that the Collaboratory Team can potentially help you with include:

Business Accelerator Fund
As part its MEDC Gatekeeper Award, its affiliation with the MEDC SmartZone network, and its work with the Michigan Small Business Development Center (SBDC), LTU is authorized to guide companies through the BAF application and award process. The average award across Michigan is $25,000. Companies can accrue up to $150,000 in total grants that provide specialized business acceleration services to companies commercializing advanced technologies.

The Innovation Fund
A $2.7 million effort to stimulate economic development and job growth among promising Detroit-area entrepreneurs and next-stage business with high-growth potential. It is funded by the Macomb County Community College Strategic Fund and JPMorgan Chase.

Invest Detroit
Has several funds to evaluate based on your needs.

Hitachi Business Finance
Provides business cash flow solutions to support a company’s continued growth and success with a complete tool kit of solutions, including A/R financing and flexible lines of credit – all designed with your specific interests and needs in mind to help you grow and sustain your business.

Accelerate Michigan Innovation Competition
An annual international business competition designed to bring together later stage entrepreneurial companies with local, national, and international investors. It provides $1 million in awards to a combination of Business and Student winners.

Motor City Match
Provides $500,000 per quarter in grants, loans and technical assistance to help businesses locate and thrive in Detroit by matching the best businesses from the City and around the world with Detroit’s best available real estate.

Techstars Detroit
Provides $118,000 in seed funding, intensive mentorship, and an advanced network of mentors and alumni for 7-10% equity in the participating company.

Small Business Innovation Research Grant
A very competitive national program managed by the Small Business Administration (SBA), the SBIR/STTR program provides grants for up to $225,000 for Phase 1 companies to investigate the feasibility of innovative ideas. This program continues by offering Phase 2 companies up to a million dollars.

Michigan Emerging Technology Fund
This fund, managed by MEDC, provides matching funds for companies awarded SBIR/STTR Phase 1 & 2 awards.

TiE Detroit
This global program provides startups with essential capital for companies in the internet, mobility, software/infrastructure, bio-tech, clean-tech, finance, and other sectors; a very broad scope. Proposals are submitted the first week of the month, vetted on the second week and, for those selected, presented to the group pf angels on the third week of the month.

The First Customer Program
Assists companies with identifying first customers, gaining introductions, and closing deals. FCP is focused on start-up tech companies that need both preparation for and introduction to first customers. While focusing on start-ups, FCP also assists established companies that are facing start-up challenges as they diversify into new markets.

The Michigan Pre-Seed Fund 2.0
A $6.8 million fund aimed at supporting early stage high tech companies by making investments in opportunities originating from technology innovation in Michigan Universities and in pre-seed and seed stage investments. The MPSF 2.0 supports high tech start-up companies as they near commercial viability by providing access to early-stage capital, accelerating company development. As a central fund to the Michigan SmartZone Network, these funds are designed to support this critical stage in the development lifecycle to prepare companies for follow-on private investment.   

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