Jason Wolcott

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Leader & Innovator
Founder and CEO of 3CSI Group in Northville. 3CSI subsidiaries include Digital Roots, a social CRM software company, and Verego, a corporate social responsibility business. Wolcott leads the delivery of strategic customer relationship management solutions to 25 brands, 80 percent of which are Fortune 500. With a deep background in marketing, emerging technologies, and corporate operations, he has transformed his businesses from start–ups to industry leaders in customer service operations for new and emerging media. Digital Roots grew exponentially in its first years, with revenue roughly doubling each year. The company has grown from 18 employees to more than 30 over the past year. Recently, the company moved from Novi to 7,000 square feet of space in new offices in Northville. Digital Roots was awarded the 101 Best & Brightest Sustainable Companies award, presented by Corp!, the Grand Rapids Business Journal, and dmStrategists. The firm has teamed up with Detroit entrepreneur Thanh Tran to house Kidpreneur, a kid–friendly teaching facility available to members of the local community interested in entrepreneurship and technology. Previously, Wolcott held positions at General Motors, becoming one of its youngest global executives in his 20s. He serves on the boards of Western Michigan University’s ISM Executive Council, the Society of Consumer Affairs Great Lakes Chapter, and the Global Sourcing Council’s 3S Awards committee. Wolcott received his bachelor’s degree in integrated supply management from Western Michigan University.

WHERE BORN: “Milford.”

MOST INFLUENTIAL PERSONS: “Henry Ford and Steve Jobs because of their focus on innovation.”

LAST BOOK READ:Innovation: The Five Disciplines for Creating What Customers Want by Curtis Carlson and William Wilmot.”

WORDS THAT DESCRIBE ME: “A passionate and innovative leader.”

WHERE MY FIELD/INDUSTRY IS HEADED: “Social CRM (customer–relationship management) is going to become the primary brand differentiator with today’s connected consumer, with the increasing digital interaction between brands and consumers. We created some game–changing software that helps brands listen to and monitor what customers are saying about them across the Web. It’s a relationship–management platform to engage customers in meaningful relationships.”

FAVORITE TECHNOLOGICAL GADGET: “We just released Voice of the Customer command center. It allows brands to analyze and understand what is trending on conversations online. It’s the most intriguing to me right now.”


FAVORITE HOBBIES: “Coaching sports, cycling, and paddleboarding.”

FAVORITE FOOD: “Anything healthy or organic.”

MY HIDDEN TALENT: “I’m a really good skateboarder.”

HOW I WANT TO BE REMEMBERED: “As a role model, father, and philanthropist.”