Founder and CEO of Eview 360 in Farmington Hills. Berrached founded design firm Eview 360 in 1999 during the dot-com bubble.
The company flourished with the development of 360WARE, a software platform used to power www.fordland.net,
Ford Motor's dealer extranet site. Berrached has led the growth and development of Eview 360 from a two-person startup to an
international, award-winning design agency with a roster of Fortune 500 clients. He has implemented e-business and branding
programs for a variety of clients, including Ford, Lincoln-Mercury, Jaguar, Land Rover, Ford Land Development, Underwriters
Group, Tessera Executive Search, and Volvo. A second office in Dubai, United Arab Emirates, opened last September.
Before Eview 360, Berrached oversaw the intelligent vehicles program for SAE International. In 2007 Crain's Detroit Business
listed him as one of its “40 under 40.” He holds a bachelor's degree in chemical engineering from McGill University in Montreal and a master's degree in management and information systems from Lawrence Technological University.