President, CEO and Co-founder of TierConnect Inc. Founded in 2002, the company offers Web-based applications to eliminate handwritten nonconforming material tags in the automotive industry. Betts says the company’s technology can eliminate $70 million to $100 million a year in scrap and material loss waste in North American auto assembly plants and eradicate similar waste among suppliers. Previously he was vice president of operations at SupplySolution, a Web-based parts replenishment vendor, and the founder and CEO of ISPNews, a profitable Internet technology company.

WHERE BORN: "Port Huron, Mich."

MOST INFLUENTIAL PERSONS: "From a business perspective, it would be Steve Kennel, president of Virtual Engineering, who served as my boss, mentor, investor, and a board member early in my career. Steve’s business practices demonstrate that passion, perseverance, and integrity under pressure lead to the kind of success I strive for."

LAST BOOK READ: "Inventory Accuracy…People, Processes, and Technology, by David Piasecki."

WORDS THAT DESCRIBE ME: "Measured persistence with integrity."

WHERE MY FIELD/INDUSTRY IS HEADED: "Software vendors must decide who ‘specifically’ their customer is and architect both platforms and user interfaces to acutely target that market. As automotive OEMs consolidate platforms for multiple vehicle brands while consolidating Tier 1 suppliers, and as dealers begin representing multiple brands to leverage costs, the associated business processes dynamically evolve. You absolutely must know your customer’s business direction if you hope to deliver real, measurable value ahead of the curve."

FAVORITE TECHNOLOGICAL GADGET: "My key chain guitar tuner…a handy use of commoditized technology."

FAVORITE PLACE: "Santa Barbara, Calif."

FAVORITE HOBBIES: "Sailing and my blog, roioriou.com."

FAVORITE FOOD: "Anything my wife, Mary, cooks; she’s an awesome chef!"

MY HIDDEN TALENT: "Playing ’70s songs on my acoustic guitar."

HOW I WANT TO BE REMEMBERED: "A guy who created 1,000 jobs while supporting his family; 110 down, 890 to go."