CEO, Fry Inc., Ann Arbor. Fry took a small interactive marketing division of his father's Pennsylvania-based printing company to Ann Arbor, following his wife's medical career at the University of Michigan. He wound up creating a company that helped define e-commerce. Beginning in 1994, Fry Inc. would create groundbreaking Web sites for brand names both everyday and upscale, from Godiva Chocolatier to Eddie Bauer to Ragu pasta sauce - the latter such an early site that it owns the Web rights to the site www.eat.com! Fry Inc. rose to $4 million in revenue and won prestigious Clio awards within a few years - then weathered the Internet bubble's burst in 2000-02. Fry downsized but survived, and in 2004 online operations built and managed by Fry generated more than $1 billion for its roster of clients.