Stacey Coopes

CEO of FordDirect in Dearborn. FordDirect is a joint venture between Ford Motor Co. and its franchised dealers to create a Web presence for dealers and provide digital marketing services that help dealers sell more cars and trucks. Under her leadership, FordDirect has extended its services to include inventory management, social media, and reputation-management programs. Since her appointment, FordDirect has grown lead volume to Ford dealers for both new and used vehicles by more than 40 percent year-over-year. Ford dealers sold more than 340,000 new vehicles from FordDirect Internet referrals in 2011, and currently represent 22 percent of Ford's retail sales. Coopes was a finalist in the "Female Executive of the Year" category in the ninth annual Stevie Awards for women in business. Prior to joining FordDirect, Coopes was a senior manager in Deloitte Consulting's automotive practice, specializing in digital strategy and customer relationship management. At Deloitte, Coopes led engagements at General Motors, Chrysler, and Audi to develop and execute strategies within order fulfillment and marketing. She received her bachelor's degree in engineering from the University of Michigan and her MBA from the University of Michigan's Ross School of Business.

WHERE BORN: “Detroit.”

MOST INFLUENTIAL PERSONS: “In high school, I had an amazing science teacher who was a strong mentor. At Deloitte, several partners influenced my management style. Today, the dealer board and executives push me to look through different lenses. And Sheryl Sandberg, for the promotion of women in the workforce.”

LAST BOOK READ:Traction by Gino Wickman. It's great for helping entrepreneurial companies propel their growth.”

WORDS THAT DESCRIBE ME: “Dedicated, committed, loyal, fair, a friend.”

WHERE MY FIELD/INDUSTRY IS HEADED: “There is tremendous growth in our industry. Dealers are spending more on advertising and turning to digital as the most effective ad spend. FordDirect's services are in the 'sweet spot' in the transition of print to digital.”


FAVORITE PLACE: “Beaches – anywhere.”



MY HIDDEN TALENT: “I was docent at a natural science museum.”

HOW I WANT TO BE REMEMBERED: “With a smile, as a friend, as a great mother to my children, as an inspiration to other women in business, and as a leader who inspired her team to move the next level.”