President and CEO, MVP Collaborative, Madison Heights. Gullickson is responsible for the strategic direction, operations, culture, and vision of MVP Collaborative, a strategic communications company that counts a number of Fortune 500 companies among its clients. The firm creates branded events and solutions using a variety of media, including print, television, Web, environmental, performance, and more. Gullickson purchased a majority share in 1996 and led the transformation of what had been a video production company. Within eight years, he tripled the company’s volume, paid off acquisition debt, and expanded into communications. Gullickson has created an internal environment that encourages employees to contribute every one of their senses and talents to the creative process. Prior to MVP, Gullickson had been involved in sales and marketing for 25 years, including more than five years at FTD in Southfield. He served 15 years at J.I. Case in Racine, Wis., leading operations in Europe for more than six years. He earned a bachelor’s degree in history from the University of Wisconsin-Madison and an MBA from the University of Houston. Gullickson was a finalist in the 2005 Ernst and Young Entrepreneur of the Year program.