Roger Gullickson

President and CEO, MVP Collaborative, Madison Heights. Gullickson is responsible for the strategic direction, operations, culture, and vision of MVP Collaborative, a strategic communications company that counts a number of Fortune 500 companies among its clients. The firm creates branded events and solutions using a variety of media, including print, television, Web, environmental, performance, and more. Gullickson purchased a majority share in 1996 and led the transformation of what had been a video production company. Within eight years, he tripled the company’s volume, paid off acquisition debt, and expanded into communications. Gullickson has created an internal environment that encourages employees to contribute every one of their senses and talents to the creative process. Prior to MVP, Gullickson had been involved in sales and marketing for 25 years, including more than five years at FTD in Southfield. He served 15 years at J.I. Case in Racine, Wis., leading operations in Europe for more than six years. He earned a bachelor’s degree in history from the University of Wisconsin-Madison and an MBA from the University of Houston. Gullickson was a finalist in the 2005 Ernst and Young Entrepreneur of the Year program.

WHERE BORN: "Stoughton, Wisconsin."

MOST INFLUENTIAL PERSONS: "My parents. My father, for his entrepreneurial spirit and generous giving of time to others; my mother, who always found a way to look at life brightly."

LAST BOOK READ: "Two concurrently: For One More Day by Mitch Albom and The Ten Faces of Innovation by Tom Kelley."

WORDS THAT DESCRIBE ME: "Passionate, respectful, determined, a believer in people and possibilities."

WHERE MY FIELD/INDUSTRY IS HEADED: "Challenging and changing in so many areas. There are many more competitors. Winners will be those who differentiate radically from the pack."

FAVORITE TECHNOLOGICAL GADGET: "My Treo, because it helps simplify a number of instruments I used to have to carry. Simplifying life is a good thing."

FAVORITE PLACE: "Second to Michigan, the Canadian Rockies. I love to ski and spend time out there. But nothing beats Michigan."

FAVORITE HOBBIES: "Snow skiing in winter, bike riding in summer, and yoga year-round."

FAVORITE FOOD: "Wild Norwegian salmon."

MY HIDDEN TALENT: "Creativity. So often, leaders are taught to focus on left-brain logic. I really enjoy moving beyond the logical and expected and search for the unexpected – and help others to take that journey."

HOW I WANT TO BE REMEMBERED: "Someone who had a positive impact on each person I touched, and by the experience and opportunities I helped create for others."