President and CEO of Entertainment Publications LLC. in Troy. Rivers oversees strategic operations for the company’s flagship products: the Entertainment book, Entertainment.com, and Sally Foster gift wrap and gift products. Entertainment Publications supports local communities through fund raising and multi-channel marketing of their local and national client merchants online and offline. Each year, more than 169 million transactions occur between merchants and Entertainment members. These transactions generate approximately $7 billion annually for participating merchants, who partner with Entertainment Publications to promote their businesses and attract new customers. Rivers previously served as vice president of business development and product management at Valassis, a $1.1 billion marketing services company. She was responsible for managing the company’s integrated marketing portfolio of products and developing new products and services. Rivers created and grew Valassis’ newspaper-delivered product sampling division into a nearly $100 million business. She also led the targeted print and media solutions sales organization to more than $200 million in revenue through customer diversification in categories such as specialty retail, telecommunications, and direct marketing. She previously was selected as one of Crain’s Detroit Business’
“40 under 40.” Rivers graduated from Central Michigan University with a bachelor’s degree in business administration.