A meme is a bit-sized morsel of information that is easily shared and reproduced. Tectonics describes the manner in which building components are designed so as to satisfy the practical and poetic concerns. Meme-tectonics shifts the focus of architecture from the production of objects to the dissemination of objects of knowledge. The result is a more socially-responsive approach to design, one that Professor Shall has deployed over the last ten years to develop creative work and communities in need around the world.
Scott Gerald Shall, AIA - Interim Associate Dean + Associate Professor 
(College of Architecture and Design)