Faculty + Staff

 Jianjun (John) Zhu
P 248.204.3058
E jzhu@ltu.edu
O M325 (Buell)

Jianjun (John) Zhu

College of Management
Assistant Professor

Education

PhD, Marketing, University of Iowa

MBA, Marketing, University of Iowa

MA, Economics, Central Michigan University

BA, Economics, Shanghai Institute of Foreign Trade, China   

Professional Experience

Assistant Professor of Marketing, Lawrence Technological University
August 2016-Present

Assistant Professor of Marketing, University of Hong Kong
August 2009-July 2016

Research Interests

  • Social media, user-generated content, crowdsourcing, crowdfunding, social network
  • Marketing and innovation strategy in emerging markets (China)
  • Inter-organizational collaboration and firm performance
  • Brand management, Service-profit chain

Publication

  1. A Meta-Analysis of Correlations between Market Share and Other Brand Performance Metrics in FMCG Markets, with SungUk Jung and Thomas Gruca, forthcoming at Journal of Business Research(online access http://dx.doi.org/10.1016/j.jbusres.2016.04.106)
  2. Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-Peer and Peer-to-Firm Interactions, (2015), with Kimmy W Chan and Stella Y Li, Journal of Interactive Marketing, 31 (1), 42-62.
  3. A Multi-Mechanism Learning-By-Exporting Model: Analysis of Export Induced Productivity Gains in Chinese Firms, with Caleb Tse and Linhui Yu, forthcoming at Journal of Management(Published online before print on February 27, 2015, doi: 10.1177/0149206315573998)
  4. Global Innovation Generation and Financial Performance in Business-to-Business Relationships: The Case of Cross-border Alliances in The Pharmaceutical Industry, (2011), with K. Sivakumar, Subroto Roy, & Sangphet Hanvanich, Journal of The Academy of Marketing Science, 39 (5), 757-776.

Papers Under Review

  1. “Do Inter-firm Managerial Social Ties Matter? The Mediating Effect of Strategic Alliances on Innovation Performance” with Ke Yang and Michael Santoro, under 2ndround review at Strategic Management Journal
  2. “Does Feedback Matter For Quality Ideas? A Study of Feedback Source and Characteristics in Altering the Impact of Customer Ideation” with Kimmy W Chan, and Stella Y Li, Revise and Resubmission atManagement Science
  3. “Ideator Expertise and Cocreator Inputs In Crowdsources Product Cocreation” with Stella Li, Michele Andrews, Revise and Resubmission at Journal of Product Innovation Management
  4. “Online Consumer Review‘s Attack on Firm Communication and Expert Opinion”, with David Tse, Qiang Fei, under 1st round reviewat International Journal of Advertising

Working Papers

  1. “Novel Might Not Be Enough: Mediation by Idea Feasibility in a Path of Least Resistance Model for Idea Implementation in Crowdsourcing” with Kimmy W Chan, Stella Y Li and Helen S Wang, in preparation for submission
  2. “Mitigating Empire Building in China’s Enterprises with State Ownership: An Agency Analysis” with Caleb Tse, and Xu Li, in preparation for submission
  3. “Can Customer Ideation Backfire? The Role of Peer and Firm Feedback in a Crowdsourcing Community” with Kimmy W Chan, and Stella Y Li, in preparation for submission
  4. “Mind The Gap (and Velocity): Determinants of Brand Performance in The Grocery Aisle” with Thomas S. Gruca and Lopo L. Rego, in preparation for submission
  5. “Effectiveness of Product Quality and Service Management on Satisfaction: The Joint Effects and Contingencies” with Qiang Fei, in preparation for submission

Research Grant

Principal Investigator, General Research Fund (GRF), Project Code 17503314 (HK$ 312,425), Awarded on 01/06/2014, “Tap Into Product Cocreation Model-Crowd, Idea, Product Development, and Market Performance In Crowdsourcing”, Co-Investigator Dr. Stella Li and Dr. Kimmy Chan

Principal Investigator, Small Project Funding, Project Code 201309176125 (HK$ 72,760), Awarded on 01/4/2014, “Assess the Value of Crowdsourcing in a Crowdsourced Way”

Principal Investigator, General Research Fund (GRF), Project Code HKU758110 (HK$ 271,950), Awarded on 01/06/2010, “Antecedents of Customer Satisfaction: An Examination with Firm Level Augmented Quality-Satisfaction Framework”, Co-Investigator Professor BCK Yim

Principal Investigator, Seed Funding Programme for Basic Research, Project Code 200912159010 (HK$120,000), Awarded on 01/04/2010, “Brand Equity, Brand Portfolio Managment and Firm Performance: An Empirical Examination of The Brand Value Chain”, Co-Investigator: Professor TS Gruca and Dr LL Rego

Principal Investigator, Merit Award for RGC GRF, Project Code HKU 758110H (HK$ 50,000), Awarded on 01/04/2010, “Antecedents of Customer Satisfaction An Examination with Firm Level Augmented Quality-Satisfaction Framework”

Presentations

“Ideator Expertise and Cocreator Inputs In Crowdsources Product Cocreation” JPIM/MSI research Workshop on “Innovation in Data Rich Environments”, Knoxville, TN, June, 2016

 “Novel Might Not Be Enough: Mediation by Idea Feasibility in a Path of Least Resistance Model for Idea Implementation in Crowdsourcing”, INFORMS Marketing Science Conference, Shanghai, China, June, 2016

“Crowdsourcing Feedback and Customer Ideation Quality”, Global Center for Big Data in Mobile Analytics workshop series. Temple University, Philadelphia, PA, May, 2014

 “Customer Ideation Participation, Others’ Feedbacks, and Ideation Performance in Crowdsourcing”, Social Media Research in Marketing Workshop, Global Research Center of Financial Marketing and Customer Management. Fudan University, Shanghai, China, June 2013

“How Social Media Transforms Idea Co-creation: The Influences of Social Network on Idea Generation in Crowdsourcing”, Information System Research special research workshop on Social Media and Business Transformation, University of Maryland, College Park, MD, U.S. June 2012

“How Social Media Transforms Idea Co-creation: The Influences of Social Network on Idea Generation in Crowdsourcing”, Marketing Science Conference, Boston, MA, U.S., June 2012

“How Social Media Transforms Idea Co-creation: The Influences of Social Network on Idea Generation in Crowdsourcing”, China Marketing Scholar Forum, Hong Kong SAR, June 2012

“Brotherhood in Firm Brand Portfolio” with Thomas S. Gruca and Lopo L. Rego, INFORMS Marketing Science Conference, June, 2009

“The Effects of Brand Strategy and Customer Characteristics on Brand Revenue Premium” with Thomas S. Gruca and Lopo L. Rego, INFORMS Marketing Science Conference, 2008

“Determinants of the Customer Satisfaction Customer Loyalty Relationship” with Lopo L.Rego and Gary J. Russell, Haring Symposium, Indiana University, April, 2007

Referee Service

Ad hoc Reviewer, Management and Organization Review

Ad hoc Reviewer, Journal of Product & Brand Management

Reviewer, Research Grants Council (RGC) of Hong Kong, Self-Financing (SF) Funding Schemes, 2015

Reviewer, Research Grants Council (RGC) of Hong Kong, Self-Financing (SF) Funding Schemes /General Research Fund (GRF) Funding Scheme, 2014 till now

Reviewer, Research Grants Council (RGC) of Hong Kong , General Research Fund (GRF) Funding Scheme, 2013 till now

Committee/Student Service

Curriculum Development Committee, Lawrence Technological University, 2016 to now

Faculty Development Committee, Lawrence Technological University, 2016 to now

Committee Member: Lianzhuang Qu, Department of Innovation & Information Management, School of Business, University of Hong Kong, 2014

Committee Member: Fine F. Leung, Department of Marketing, School of Business, University of Hong Kong, 2014

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