O M320 (Buell)
Ahmet Hattat, PhD, is an assistant professor of Marketing in the College of Business and Information Technology. He teaches Consumer Behavior, Customer Analytics, Digital Marketing, Professional Selling at the undergraduate level, and Strategic Marketing Management at the MBA level. Previously, he has also taught Marketing Principles, Marketing Research, and Strategic Management.
Prior to his academic career, Dr. Hattat worked in sales and marketing positions, mostly at multinational companies. During his professional career, he carried out a wide array of roles, including working as a sales specialist, product manager, marketing manager and sales & marketing director. At LTU, he blends his professional experience and his academic training to help students succeed in their professional life.
Dr. Hattat’s research interests include consumer behavior and information processing, brand portfolio management, brand gender effects, consumer-company identification, multi-attribute products and product attribute positioning. He has presented his research at major international conferences sponsored by American Marketing Association, Association for Consumer Research, Association of Marketing Theory and Practice, European Association for Consumer Research, and Northeast Decision Sciences Institute. His research has appeared in European Journal of Marketing.