Mkt Research & Consumer Behav.

MBA7083

Mkt Research & Consumer Behav.

College of Business + IT
MGT
"This course presents marketing problems designed to develop the student’s problem-solving and research ability for marketing decisions. Topics include market research, design and evaluation of data gathering techniques, current trends in marketing, the marketing mix, and consumer behavior. Discussion-based, group work, cases and readings, presentations and experiential assignments are basic to the courseware."