Data Science for Business
College of Business + IT
The emergence of massive datasets containing millions or even billions of observations provides the primary impetus for the business analytics field. Such datasets arise, for instance, in large-scale retailing, supply chain network, marketing channel, and social media. This course will emphasize theoretical foundation of business analytics and practical techniques for working with business data to support decision making. Specific topics covered will include statistical modeling, machine learning, predictive modeling, text mining, web mining, social network analytics in real world topics and case studies. The use of statistical and data manipulation software and basic programming skills will be required.