"The student will research a specific market to comprehensively define a business case definition of the target customer, conceptualize a product proposal aligned to the Brand Signature and create a systematic approach to design creation. The focus will be on developing the integration of systems and forms as one entity. At all steps along the course, hand sketching in multiple perspective images will be emphasized. Mock-ups and theme models will be generated. Package drawing will be developed in conjunction with final renderings. Course material will include human factors, dissection of product architecture and customer interaction."