"Students will explore marketing trends and develop a concept proposal based on their research. Development of a problem statement and form study through the process of hand sketching and professional illustration for a product design will be the focus. Emphasis will be placed on development of a customer scenario and addressing customer requirements. Brand philosophy will dictate development of 2D sketching and rendering, leading to 3D development. Introduction to Human Factors, Sustainability, and Manufacturing parameters for classâ€A surfaces will be covered. Introduction into digital rendering and animation to showcase a product design case will be featured."