Bachelor of Science in Business Administration Major in Marketing


Cultivate your skills in LTU’s BSBA with a major in marketing and assert your business savvy in a field that brings products and services to life.

The College of Business and Information Technology is accredited by


The best career boost ever.”

CoBIT Alum



Are you creative? A problem-solver? Do you enjoy working and communicating with others using both sides of your brain? If so, you may be a great fit for a field that is both qualitative and quantitative. It also pays well – in a recent U.S. Bureau of Labor Statistics report, marketing managers earned a median annual salary of $135,030.

What is a 4+1 program?

CoBIT’s 4+1 program is an integrated bachelor’s and master’s degree program designed to help you earn a Bachelor of Science in Business Administration with a major in Marketing, and a Master of Business Administration degree, in five years.

Why Marketing at LTU?

  • You can take graduate-level courses toward your MBA degree as early as your junior year
  • You’ll gain cutting-edge knowledge from professors who teach with empathy, build trust, and create an optimal environment for learning
  • Faculty with real-life experience in sales and marketing will help you become a critical thinker and gain the advanced skills needed to be successful in your career
  • You’ll gain exposure to the latest marketing techniques and theories from professors who understand how consumers are shaped by their encounters with products and brands

Alumni Feature


Deborah DiCesare

Masters Global Leadership Business '14

The professors at LTU changed the way I view the world. They opened my eyes to different perspectives and provided me with alternate lenses from which to examine how I interact with others.

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