College of Business and IT Faculty Research

Having one person act as CEO and chair can allow a company to respond to issues quickly during a crisis.

Effects of the Juxtaposition of Add-On Fees and Price Discounts on Consumer Evaluations.

LTU business professors study attitudes toward work during pandemic.

SOAR invites representatives of all stakeholders into the conversation about an organization’s Strengths, Opportunities, and aspirations.

Price match and low price guarantees are perceived differently by the consumer.

College of Business + Information TechnologyFaculty Research