College of Business + Information TechnologyFaculty Research

CEO duality and firm performance during the 2020 coronavirus outbreak

Having one person act as CEO and chair can allow a company to respond to issues quickly during a crisis.

Can a Price Discount Backfire?

Effects of the Juxtaposition of Add-On Fees and Price Discounts on Consumer Evaluations.

The Great Resignation

LTU business professors study attitudes toward work during pandemic.

SOAR Leadership

SOAR invites representatives of all stakeholders into the conversation about an organization’s Strengths, Opportunities, and aspirations.

Are Low Price and Price Matching Guarantees Equivalent?

Price match and low price guarantees are perceived differently by the consumer.