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Bachelor of Science in Business Administration Major in Marketing


Cultivate your skills in LTU’s BSBA with a major in marketing and assert your business savvy in a field that brings products and services to life.

Are you creative? A problem-solver? Do you enjoy working and communicating with others using both sides of your brain? If so, you may be a great fit for a field that is both qualitative and quantitative. It also pays well – in a recent U.S. Bureau of Labor Statistics report, marketing managers earned a median annual salary of $135,030.

Why Marketing at LTU?

  • You’ll gain cutting-edge knowledge from professors who teach with empathy, build trust, and create an optimal environment for learning
  • Faculty with real-life experience in sales and marketing will help you become a critical thinker and gain the advanced skills needed to be successful in your career
  • You’ll gain exposure to the latest marketing techniques and theories from professors who understand how consumers are shaped by their encounters with products and brands
  • You’ll learn from faculty whose research in behavioral pricing and branding has been published in top marketing journals

My Teaching Philosophy


Ahmet Hattat

Assistant Professor

I blend my professional experience and academic training to help students become critical thinkers and gain the advanced skills they’ll need to be successful in their careers. My classes are designed to be spaces for students to create and discuss their original ideas. I also prioritize the practical application of theories and concepts learned in the classroom through hands-on experiences.

Swati Verma

Swati Verma

I draw connections between current research and various marketing concepts through a creative series of lectures, readings, simulations, and various in-class projects. I treat my students with empathy by putting myself in their shoes. This helps me build the trust required in the teacher-student relationship.

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median salary for marketing managers, 2021