By Vladimir Rozovskiy
The MBA Strategic Planning capstone course at LTU provides students with the analytical and strategic concepts and tools they need to effectively utilize their multi-disciplinary knowledge to formulate and implement winning business strategies. As part of the capstone this year, student teams analyzed four leading companies (Subway, Jimmy Johns, Tubby’s, and Jersey Mike’s) in the Fast Food industry. Each team employed strategic planning concepts and tools learned in the classroom to analyze the structure and competitive intensity of the industry, identify external opportunities and threats, evaluate internal strengths and weaknesses, benchmark competitors, and to recommend actions to enhance the company’s strategy and long-term competitive advantage.
Each team interviewed company managers, surveyed customers, and assessed competitors; collected data from company vision and mission statements, core principles, and publications and reports; and gathered information on products, prices, service, and facilities from on-site visits.
Dr. Thomas Marx’s MBA Strategic Planning Capstone Program Spring 2015.
Poster created by Megann Wallace, Student Assistant, College of Management.