Traditional media programs tend to focus on a single area – journalism, broadcasting, production, or public relations – but the greatest demand in the communication field today is for cross-trained individuals who can move with confidence and agility between all areas.

Intern Appreciation from STATE CHAMPS! on Vimeo.

LTU students enjoy internships with STATE CHAMPS! learning on-camera and off-camera sports broadcasting skills.

Former LTU Student Chloe Dunklin wins 30/60 Video Challenge Award at Cobo Center.

Media professionals must have the ability to take a project from the planning stage, through data gathering and analysis, to production and broadcast. Lawrence Tech’s Media Communication program has been specifically designed to address these requirements.

There are other advantages as well:

  • Opportunity knocks even at the freshmen level – numerous internships are available to students through affiliations with local radio and television networks, news organizations, the movie industry, and area advertising and public relations firms as well as a Media Communication advisory board whose members have connections to the industry.
  • Location, location, location – most of the broadcast media and video production businesses serving the Detroit metropolitan area are located within a five-to-seven-mile radius of campus.
  • Technological savvy – hands-on technical training and access to cutting-edge equipment and software translates into marketable skills.
  • A digital portfolio – showcases the best of your creativity and expertise, and can provide a valuable marketing tool to prospective employers.

Bachelor of Science in Media Communication - Film, Television and Video Production Concentration Flowchart 2018 - 19  PDF 

Film, Television and Video Production Concentration
Your 121-credit-hour program consists of:

First Semester

Course Number Subject Cr. Hrs.
COM 1001 University Seminar 1
COM 1103 English Composition 3
MCO 2003 Intro. to Video Production 3
PSY 1213 Introductory Psychology 3
MCS 1003 Intro. to Computer Applications 3
MCS 1203 Logic 3
   TOTAL 16

Second Semester

Course Number Subject Cr. Hrs.
MCS 1254 Geometry in Art 4
MCO 1003 Media, Comm., and Society 3
COM 2113 Speech 3
LLT 1213 World Masterpieces 1 3
MCO 1013 Audio for TV and Video Production 3
   TOTAL 16

First Semester

Course Number Subject Cr. Hrs.
MCO 2563 Intro. to Broadcast Studio 3
MCO 2543 Writing for Electronic/Print Media 3
MCO 3203 Camera for Broadcast 3
LLT 1223 World Masterpieces 2 3
LDR 2001 Leadership Models and Practices 1
COM 2103 Technical and Prof. Communication 3
   TOTAL 16

Second Semester

Course Number Subject Cr. Hrs.
MCO 3303 Video Editing 3
SSC 2413 Foundations of American Experience 3
COM 2443 Intro. to Rhetoric 3
  Natural Sciences 1 3
  Natural Sciences 1 Lab 1
  Open Elective 3
   TOTAL 16

First Semester

Course Number Subject Cr. Hrs.
MCO 3633 Social Media 3
SSC 2423 Development of American Experience 3
COM 3XX3/4XX3 Communication Elective 3
  Natural Sciences 2 3
LDR 3000 Leadership Seminar Series 0
COM 3000 Writing Proficiency Exam 0
  Open Elective 3
   TOTAL 15

Second Semester

Course Number Subject Cr. Hrs.
MCO 3613 Advanced Broadcast Production 3
MCO 3913 Media Comm. Internship 3
MCO 3713 Adv. Writing for Media 3
SSC 3723 or Ethics or  
COM XXX3 Communication Law 3
LLT 3XX3/4XX3 Literature Elective 3
   TOTAL 15

First Semester

Course Number Subject Cr. Hrs.
MKT 2013 Principles of Marketing 3
LDR 4000 Leadership Capstone 0
SSC/PSY 3XX3/4XX3 Social Science Elective 3
MCO 3XX3/4XX3 Junior/Senior Electives (2) 6
  Open Elective 3
   TOTAL 15

Second Semester

Course Number Subject Cr. Hrs.
MCO 4933 Senior Prod. Practicum 3
MCO 3XX3/4XX3 Junior/Senior Electives (2) 6
  Open Electives 3
   TOTAL 12


Rachel Sweet, BSMC'17  dreamed of working on a live television show and her LTU media communication education got her there. She then became an associate producer at WDIV Local 4/ClickOnDetroit. In her senior year, she interned fall and spring terms with WDIV and graduated with a job in hand.

She is now a producer and on-camera reporter at WILX News 10 in Lansing, MI.

Graduates with a degree in Media Communication have many career options:

Broadcast journalism
(news, sports, and weather)
Television and video production
Technical writing
Entertainment industry
Media marketing

Specialized journalism
(automotive, business, science, or technology) 
Television programming
Research and analysis
Public relations
Online journalism
Instructional technology

A team of students in Lawrence Technological University’s media communication program has produced a half-hour documentary film on previously little-known contributions to STEM (science, technology, engineering, and mathematics) by three women of color in the early and mid-20th Century.

Media Communication senior Genna Skalski, wrote, produced, interviewed, shot and edited this Alumni Spotlight featuring Gabe O'Neil. Gabe is the Creator/Producer of a sports show called "The Sports Report" for STATE CHAMPS! hosted at LTU's campus.