Traditional media communication programs tend to focus on a single area such as film/television studies, journalism, broadcasting, production, marketing, or public relations. But the greatest demand in media and communication fields today is for cross-trained individuals who can move with confidence and agility among all areas.

This program fulfills the LTU mission of “Theory and Practice” by offering students a background in media theory, criticism and history that is balanced with market-ready skills in media production. After graduation, students are prepared for a variety of careers in the studio, on location, and in the digital world.

Media Communication News

Media Communication Alumni Find Different Career Paths

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State Champs provides increased visibility for LTU and its sports teams


LTU students enjoy internships with STATE CHAMPS! learning on-camera and off-camera sports broadcasting skills.

Former LTU Student Chloe Dunklin wins 30/60 Video Challenge Award at Cobo Center.


Media professionals must have the ability to take a project from the planning stage, through data gathering and analysis, to production and broadcast. Lawrence Tech’s Media Communication program has been specifically designed to address these requirements.

There are other advantages as well:

  • Opportunity Knocks Even at the Freshman Level – Many on-campus jobs are available for our students who learn hands-on media skills working for our media production and marketing departments; students interested in sports media are paid to shoot, write, edit and work as on-camera talent and commentators for the State Champs! sports show and the LTU Sports Report.
  • Mentorship – LTU students learn from the best media professionals in the business; instructors in the program are local news anchors, reporters, news writers, advertising art directors and audio producers.
  • Internships – Through affiliations with local media professionals, our students secure competitive internships in radio, television broadcasting, digital marketing, editing, event production, and sports media.
  • Location – Most broadcast media and video production businesses serving the Detroit metropolitan area are located within a 15-minute drive of campus.
  • Tech Savvy – All Media Comm students receive a MacBook Pro laptop for use at LTU, loaded with Adobe software (Premier, Photoshop, Illustrator, In Design and After Effects) to help them prepare for careers in digital media.
  • Critical Media Studies – Students strengthen their writing, communication, media literacy, and critical thinking skills by analyzing film, television, news, and other media in courses such as Horror & Thriller Films, Sexuality in Media, and Emotional Outlaws.
  • A Digital Portfolio – Every student graduates with a digital portfolio showcasing the best of their creativity and expertise, providing a valuable marketing resource for prospective employers to review.

    Rachel Sweet

    Rachel Sweet, BSMC’17, dreamed of working on a live television show and her LTU media communication education got her there.

    She is now a producer and multimedia journalist for WILX-News 10. Prior to her job at WILX, she worked for WDIV-Local 4 where she interned fall and spring terms while still a student at LTU.

    The executive producers of the show “Live In The D” were so impressed with Rachel when she was an intern, they created a position for her to become the first associate producer of the daytime lifestyle show.

    A team of students in Lawrence Technological University’s media communication program has produced a half-hour documentary film on previously little-known contributions to STEM (science, technology, engineering, and mathematics) by three women of color in the early and mid-20th Century.

    Media Communication senior Genna Skalski wrote, produced, interviewed, filmed and edited this Alumni Spotlight featuring Gabe O'Neil. Gabe is the creator/producer of a sports show called "The Sports Report" for STATE CHAMPS! hosted at LTU's campus.

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    Bachelor of Science in Media Communication – Film, Television and Video Production Concentration Flowchart 2018-19 PDF

    Film, Television and Video Production Concentration
    121 credit-hour program consists of:

    First Semester

    Course Number Subject Cr. Hrs.
    COM 1001 Pathways to Research Careers 1
    COM 1103 College Composition 3
    MCO 2003 Intro. to Video Production 3
    PSY 1213 Introductory to Psychology 3
    MCO 1003 Media, Comm, and Society 3
    MCS 1203 Logic 3
       TOTAL 16
         

    Second Semester

    Course Number Subject Cr. Hrs.
    MCS 1254 Geometry in Art 4
    GEN XXX3 General Elective 3
    COM 2113 Speech 3
    LLT 1213 World Masterpieces 1 3
    MCO 1013 Audio for TV and Video Production 3
       TOTAL 16

    First Semester

    Course Number Subject Cr. Hrs.
    MCO 2563 Intro. to Broadcast Studio 3
    MCO 2543 Writing for Electronic/Print Media 3
    MCO 3203 Camera for Broadcast 3
    LLT 1223 World Masterpieces 2 3
    COM 2103 Technical and Prof. Communication 3
       TOTAL 15

    Second Semester

    Course Number Subject Cr. Hrs.
    MCO 3303 Video Editing 3
    SSC 2413 Foundations of American Experience 3
    COM 2443 Intro. to Rhetoric 3
    XXX3 Natural Science 1 3
    XXX1 Natural Science 1 Lab 1
    GEN XXX3 General Elective 3
       TOTAL 16

    First Semester

    Course Number Subject Cr. Hrs.
    MCO 3633 Social Media 3
    SSC 2423 Development of American Experience 3
    COM 3XX3/4XX3 Communication Elective 3
    XXX3 Natural Science 2 3
    COM 3000 Writing Proficiency Exam 0
    GEN XXX3 General Elective 3
       TOTAL 15

    Second Semester

    Course Number Subject Cr. Hrs.
    MCO 3613 Advanced Broadcast Production 3
    MCO 3913 Media Comm Internship 3
    MCO 3713 Adv. Writing for Media 3
    COM/SSC/PSY 3XX3/4XX3 Elective 3
    LLT 3XX3/4XX3 Literature Elective 3
       TOTAL 15

    First Semester

    Course Number Subject Cr. Hrs.
    COM 4001 Pathways Capstone Lab 1
    MKT 2013 Principles of Marketing 3
    SSC/PSY 3XX3/4XX3 Social Science Elective 3
    MCO 3XX3/4XX3 Electives (2) 6
    GEN XXX3 General Elective 3
       TOTAL 16

    Second Semester

    Course Number Subject Cr. Hrs.
    MCO 4933 Production Practicum 3
    MCO 3XX3/4XX3 Junior/Senior Electives (2) 6
    GEN XXX3 General Electives 3
       TOTAL 12
    Media and Communications

    Careers

    Graduates with a degree in Media Communication have many career options including television, radio, sports media, film production, advertising, and digital marketing.

    Find work in these fields 

    Broadcast Television Production & Directing
    Film & Video Production or Directing
    Radio & Audio Production
    On-Camera Broadcasting
    Script Writing
    Entertainment Production & Management
    Broadcast Journalism: News, Sports & Weather
    Specialized Journalism: Entertainment, Technology,   Business, Automotive or Science
    Editing & Motion Graphics
    Event Production
    Social Media Marketing
    Advertising & Digital Marketing 
    Magazine Production: Online & Print
    Nonprofit Media Creation
    Public Relations
    Technical & Professional Communication
    Media Research & Analysis
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