Co-Director, Transportation Design
Department of Design
Liz Wetzel’s global automotive design experience spans more than three decades where she has executed and led the development and execution of over seven concept vehicles and 25 production automotive designs onto the road and into the hands of customers. Liz is also known for her strategic vision and development of products that anticipate the future.
As a former Design Director for General Motors Global Design, Wetzel's experience is wide and deep. In the last 20 years, she has held leadership positions in Exterior Design, Interior Design, Color & Trim, UX Product Design, Brand Strategy, and Perceived Quality, as well as an international assignment as Interior Design Director, GM of Europe.
A few examples of the award-winning interior designs she has led include the Buick Avenir and Buick Avista concept vehicles, the production Opel Adam (European Interior of the Year, Red Dot Award) and Opel Corsa (European Car of the Year), the Pontiac Solstice, and the Saturn Sky Roadster. Her most recent production vehicle was the 2019 Buick Enclave and Buick Avenir interior designs.
As head of UX Product Design, Liz led the effort to create a strategic vision and plan for execution of user interface screens and elements across all of General Motors’ platforms and brands, first seen on the 2021 Cadillac Escalade and Lyriq concept.
For her groundbreaking designs and efforts to recruit and excel women in the automotive design profession, Wetzel has been recognized by the Automotive Hall of Fame, inducted into the Michigan Women’s Hall of Fame, and featured in the Dallas Women’s Museum, as well as several publications and featured media spots.
As the Co-Director of Transportation Design at the College of Art and Design at Lawrence Technological University, Liz is excited to help create the next generation of transportation design professionals during this transformative time in the industry and the world.