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Photo of Liz Wetzel

P: 2482042836
E: ewetzel@ltu.edu
O: A153

Liz Wetzel

Co-Director, Transportation Design
Art + Design

 

Liz Wetzel’s global automotive design experience spans over 3 decades where she has executed and led over 7 concept vehicles and 25 production automotive designs onto the road and into the hands of customers.

As a former Design Director for General Motors Global Design, Liz’s experience is wide and deep.  In the last 20 years she has held leadership positions in Exterior Design, Interior Design, Color & Trim, UX Product Design, Brand Strategy, and Perceived Quality, as well as an international assignment as Interior Design Director, GM of Europe.

A few examples of the award-winning interior designs Liz has led include the Buick Avenir and Avista concept vehicles, the production Opel Adam (European Interior of the Year, Red Dot Award), and Corsa (European Car of the Year), Pontiac Solstice, and Saturn Sky Roadster.  Her most recent production vehicle was the 2019 Buick Enclave and Avenir Interior Designs.

For her groundbreaking designs and efforts to recruit and excel women in the automotive design profession, Liz has been recognized by the Automotive Hall of Fame, Inducted into the Michigan Women’s Hall of Fame, and featured in the Dallas Women’s Museum, as well as several publications and featured media spots. 

A BFA graduate of the University of Michigan, Stamps School of Art & Design, Liz’s focus was on Industrial Design, which she credits for her mindful, customer-focused approach to solving design opportunities she used throughout her career at General Motors.

Liz is excited about the automotive design industry transformation that is taking place and is looking forward to new technology-led opportunities that will shape the future of mobility.

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