Identity Colors

Primary Colors
The traditional colors of Lawrence Tech are blue (PMS 300) and white. Since white cannot be used as a second color when printing on white stationery, another color is used for stationery and business cards: PMS 437.

In four-color printing, the CMYK approximation of PMS 300 is used.

The logo is never to appear in any other colors except PMS 300, black and white, and reversed out of a block of color or a photo.

Secondary Colors
The primary Lawrence Tech colors of blue and white will be the dominant colors used in print materials, but they can be used in conjunction with a palette of secondary colors.

These colors are given in four formulas:

• PMS (Pantone Matching System) for spot colors in professional printing.
• CMYK (cyan blue, magenta, yellow, and black), the 4-color approximation of the PMS colors.
• RGB (red, green, blue) for web and screen applications.
• Hexadecimal code for web design since the Web cannot accommodate all RGB color combinations.

These colors cannot be used for the logo or as part of the logo. They are to be used in the design of collateral materials only.