Academic Achievement Center (AAC)

Office of the First-Year Experience

Focusing Your E-Recruitment Efforts to Meet the Expectations of College-Bound Students
Early in 2010, the E-Expectations research group surveyed more than 1,000 college-bound high school students, polling them on their online behaviors and expectations, as well as other key enrollment-related topics.
* Recognize that your external Web site is your number one recruitment marketing tool
* Make content on academics and cost to attend detailed and easy to find
* Supplement your official content with unofficial social media content
* Explore your competition the way students would