Strengthen your knowledge of personal lines. Earning the Associate in Personal Insurance (API) designation will help you strengthen your knowledge of personal lines insurance. You will gain a thorough understanding of the personal insurance business, including underwriting, marketing practices, the personal insurance environment, personal insurance profitability, the product development process, and portfolio management.

API 28
Personal Insurance: Underwriting and Marketing Practices. Identifying Customer Needs, Marketing, Regulation, Personal & Premises Liability, Auto, Umbrella, Residential Property, Inland Marine, Watercraft

API 29
Personal Insurance: Portfolio Management and Issues. Personal Insurance Market, Developing Products, Underwriting Profitability, Pricing, Reunderwriting, Personal Lines Issues

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*To find out more, contact the Professional Development Center

Phone: 248.204.4050
Fax: 248.204.4017
E-mail: meloche@ltu.edu