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LTU launches first television advertising campaign

Release Date: September 16, 2013

For the first time in its 81-year history, Lawrence Technological University is running a comprehensive branding campaign on local TV. The ads began airing on Monday, Sept. 16 (see videos below).

The ads, which are built around interviews with current and recent students, are aimed primarily at potential students, 18-24 years-old.  Secondary audiences are older students and those who influence admissions decisions – parents, teachers, and employers among them.

“It’s called a ‘branding’ campaign because the ads are designed to create and strengthen viewer awareness of Lawrence Tech as a university where great things are happening – in the classrooms, studios, and labs to be sure, but also in a growing campus life and vibrant student spirit,” said LTU President and CEO Virinder Moudgil.

The schedule will run for eight weeks this fall with a spring campaign to follow. Ads will appear on many of the top rated shows and networks geared to the primary audience, including ESPN, MTV, E!, Adult Swim, Cartoon Network, Comedy Central, ABC, NBC, and CBS. Programs include Sunday and Monday Night Football, Saturday Night Live, Colbert Report, Shark Tank, NASCAR, Walking Dead, Sons of Anarchy, The Voice, and more. The ads may also be placed on occasional Tigers and Lions broadcasts. 

“We hope that you enjoy these commercials and the increased visibility they create for your university. We’re always looking to attract more good students,” Moudgil said.

Ad spot 1

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