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5th annual Steel Wheel design competition starts up

Release Date: October 8, 2013

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Transportation design students at Lawrence Technological University will be competing against each other in the fifth annual Steel Wheel design competition sponsored by the Steel Market Development Institute’s (SMDI) Wheels Task Force, in partnership with Michelin. SMDI is a business unit of the American Iron and Steel Institute (AISI).

The Steel Wheel competition awards scholarships ranging from $500 to $2,000 to students who come up with innovative wheel designs utilizing steel. Integrated within the LTU transportation design curriculum, the competition also provides transportation design students with real-world experience.
 
Student designers are tasked with styling advanced alloy steel wheels based on SMDI’s Lightweight Steel Wheel Project that are lightweight, cost competitive, and appealing to consumers.
 
“The Steel Wheel Design Competition is a great way for the students to work one on one with designers, engineers and other industry experts,” said Todd Fletcher, chair of SMDI’s Steel Wheel Design Competition and senior applications engineer at Maxion Wheels. “The project not only helps them prepare for future jobs in the design industry, but shows them the importance of communicating steel’s design benefits to consumers.”
 
Students will be judged by a panel of industry experts at the unveiling in March on several criteria: material celebration; changing customer perception by communicating environmental benefits and performance; creativity through a unique and innovative design that maintains functionality; and an executed design concept that complements the vehicle’s aesthetics.
 
“This year, the students will focus on how steel wheels are not only durable and lightweight, but how they can be stylish and attractive to the customer, feasible for the wheel makers and help automakers meet the new fuel economy standards,” said Ron Krupitzer, SMDI’s vice president for the automotive market. “We’re looking forward to seeing the student’s creative designs, that we hope wheel designers can use and consumers will want.”
 
AISI serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice. AISI’s member companies represent over three quarters of North American steel capacity.  For more news about steel and its applications, view AISI’s website at www.steel.org.
 
The Steel Market Development Institute (SMDI) grows and maintains the use of steel through strategies that promote cost-effective solutions in the automotive, construction and container markets, as well as for new growth opportunities in emerging steel markets. For more news or information, visit www.autosteel.org or follow us on twitter at www.twitter.com/smdisteel.