marketing + public affairs secondary logos / colors

Secondary Logos

Secondary Logos


The secondary one-line logos are used when the stacked primary logo cannot be used due to space restrictions.

The stacked full-name logo is used when and where recognition of the University is weak or nonexistent, such as at college fairs in distant states. 

For external audiences, “LTU” should always be used in conjunction with the full name of the University or with the logo in its stacked or one-line form. “LTU” can stand alone when used on sports and other apparel or to promote events on-campus.

Requests for logo files should be directed to the Office of Marketing and Public Affairs ( or 248.204.2208) and will be considered on a case-by-case basis.

Secondary Colors

The primary Lawrence Tech colors of blue and white will be the dominant colors used in print materials, but they can be used in conjunction with a palette of secondary colors.

These colors are given in four formulas: PMS (Pantone Matching System) for spot colors in professional printing.

CMYK (cyan blue, magenta, yellow, and black), the four-color approximation of the PMS colors.

RGB (red, green, blue) for web and screen applications.

Hexadecimal code for web design since the Web cannot accommodate all RGB color combinations.

Secondary Colors