marketing + public affairs advertisements

In ads the logotype should be printed in PMS 300, black, or reverse. In newsprint, the logo and shield should be printed in reverse whenever possible. When the print quality of the publication is poor, the shield should be dropped entirely.

All ads are to carry this boilerplate: Lawrence Tech offers over 80 undergraduate, master’s, and doctoral programs in Colleges of Architecture and Design, Arts and Sciences, Engineering, and Management.

Or this variation when space is limited: Lawrence Tech offers over 80 undergraduate, master’s, and doctoral programs in Architecture and Design, Arts and Sciences, Engineering, and Management.