Dr. Isar Kiani
Buell Management Building M325
Isar Kiani is an Assistant Professor of Marketing at the College of Management, Lawrence Technological University. Dr. Kiani received her Ph.D. from John Molson School of Business, Concordia University, Canada. She also holds an MBA from Sharif University of Technology and an undergraduate degree in Industrial Management from University of Tehran. Dr. Kiani joined LTU in 2014. Before her academic career, she worked as a senior Marketing specialist in several organizations. Dr. Kiani’s research is mostly focused in the area of consumer perception and decision making. She also studies the processes of information diffusion in the marketplace and the role of Market Mavens. Her research has been published in academic journals such as the Journal of Advertising Research and has been presented in several international academic conferences. Dr. Kiani is a member of the Association for Consumer Research and the Administrative Science Association of Canada.
- Diffusion of Market Information
- Consumer Decision Making
- Sustainability and Marketing
- Advertising and Promotions
- Consumer Behavior
- Marketing Strategy
- Ph.D. in Business Administration (Marketing), Concordia University, 2014
- MBA, Sharif University of Technology, 2005
- B.Sc., University of Tehran, 2003
- Assistant Professor, Lawrence Technological University, Since 2014
- Adjunct Professor, Lawrence Technological University, Spring 2014
- Lecturer, Concordia University, Fall 2011
Laroche, M., Kiani, I., Ekonomakis, N. and Richard, M. O. (2013) Effect of Multichannel Marketing on Consumers’ Subsequent Search Behavior, Journal of Advertising Research, Vol, 53, No. 4, 2013, pp.431-443.
Kiani, Isar (2011) A neural perspective on the role of affective states in individuals’ selection of healthy or unhealthy food alternatives, Proceedings of the annual Administrative Science Association of Canada (ASAC) Conference, Montreal, Quebec
Latifi, Fariba, Aliakbari, F., and Kiani, I. (2011) The impact of e-service quality on e-commerce: Evidence from Iranian electronic businesses. 17th Americas Conference on Information Systems (AMCIS), Detroit, USA
Kiani, Isar and Laroche, M. (2013) Mavenism, its antecedents and the role of differences in culture, gender and personal beliefs. Accepted for presentation at the annual Royal Bank of Canada (RBC) Business Conference, Montreal, Quebec, Canada.
Kiani, Isar (2013) Mavens, their characteristics and their role in diffusion of market information, Presented at the annual Administrative Science Association of Canada (ASAC) Conference, Calgary, Alberta, Canada.
Latifi, Fariba and Kiani, I. (2013) Society-oriented management education: A new approach in designing management programs, Presented at the annual Administrative Science Association of Canada (ASAC) Conference, Calgary, Alberta, Canada
Kiani, Isar, Ruths, D., and Shultz, T. (2011) Socially-mediated diffusion via cell phones: an analysis of ringback diffusion in a cell phone network, Presented at the Second Conference on the Analysis of Mobile Phone Datasets and Networks, Massachusetts Institute of Technology, Cambridge, MA, USA.
Kiani, Isar (2011) A neural perspective on the role of affective states in individuals’ selection of healthy or unhealthy food alternatives, Presented at the John Molson School of Business Graduate Research Exposition, Montreal, Quebec, Canada.
- recipient of honorable mention
Kiani, Isar (2010) The impact of dimensions of color usability on trust in web retailers, presented at the 8th International Marketing Conference, Athens, Greece.