Chairman and CEO at Unitask Software in Bloomfield Hills. Unitask creates, sells, and supports software products based on experience gained from over a decade of Oracle E-Business Suite implementation projects and automates manual tasks for Oracle software users. Under Royal's leadership, gaining new Oracle E-Business Suite customers has led Unitask to record growth in the past year. The company recently consolidated its operations and now employs 18 people, tripling its staff and revenue. Unitask moved its headquarters from Israel to Cleveland and now to Michigan after it received a $250,000 investment from Automation Alley. The company has also received funding from Draper Triangle Ventures of Pittsburgh and Cleveland-based Early Stage Venture Partners. Unitask received the Best of Business Award in the computer software and accessories category from the Small Business Commerce Association. Unitask's installed base includes customers in North America, Europe, the Pacific Rim, and the Middle East. Unitask serves companies in industrial supply and manufacturing, computers and equipment, construction and engineering, and utilities and energy. Previously, Royal was CEO and founder of Coeum Software and also was an executive at Veritas Software, Sistina, and Sequent Computer Systems. He received his bachelor's degree in business administration from Central Michigan University.