President of Molly Maid Inc. in Ann Arbor. Molly Maid is one of three service companies under Service Brands International. Molly Maid, a residential cleaning franchise, cleaned more than 1.4 million homes in 2012. More than 450 Molly Maid units are operating in the United States, with an additional 300 worldwide. The company has consistently ranked high in Entrepreneur
magazine's Franchise 500 rankings, placing 78th in 2012, up from 123 in 2011. Roberts was named president of Molly Maid in 2012. She joined the company as director of marketing in 2007 and was promoted to vice president of marketing of Molly Maid and Mr. Handyman in 2011. Under her leadership, Roberts changed Molly Maid's marketing focus online, improving the company's website for customers and franchisees, adding social media outreach, and increasing the number and quality of leads received online. Recently, Crain's Detroit Business
named Roberts a 40 under 40 for her business success. She received her bachelor's degree in communications from the University of Michigan and her master's degree in advertising research from Michigan State University.