DONALD COLEMAN:
 
DONALD COLEMAN




 
 
 
 
 
Chairman and CEO, GlobalHue in Southfield. Coleman started his own advertising and marketing agency in 1988. In 2002, his firm united with two others to form GlobalHue, which is the country’s largest minority-owned, full-service marketing communications agency. With its expertise in several cultures, the company addresses multicultural consumers in the African-American, Hispanic, Asian American, urban, and youth markets. A graduate of the University of Michigan, Coleman continued his illustrious football career with the New Orleans Saints and New York Jets. He earned an MBA from Hofstra University and joined Campbell-Ewald after retiring from football. Recently, he received OverTime Magazine’s Most Valuable Player Award, which recognizes former professional athletes who build outstanding careers as entrepreneurs. He is co-chair of the Charles H. Wright Museum of African-American History’s capital campaign and a member of the A.C. Nielsen Center Marketing Research Business School External Advisory Board.


WHERE BORN: "Toledo, Ohio."

MOST INFLUENTIAL PERSONS: "I wouldn’t be in advertising if it wasn’t for the ex-chairman of Campbell-Ewald, Tom Adams. He gave me an opportunity. You’ve been hearing about the lack of minorities in advertising but you should’ve seen it in 1979. Without his influence, I would have probably embarked on another career."

LAST BOOK READ: "Fortunate Son by Walter Mosley."

WORDS THAT DESCRIBE ME: "Driven, disciplined, creative, competitor. I love a challenge."

WHERE MY FIELD/INDUSTRY IS HEADED: "The multicultural marketing segment will do nothing but grow. Major companies now understand its impact on the bottom line. For many years, groups were underserved in relation to marketing and advertising. This segment is going to grow exponentially."

FAVORITE TECHNOLOGICAL GADGET: "My Blackberry."

FAVORITE PLACE: "Villa Mar Soleil on the French side of St. Martin."

FAVORITE HOBBIES: "Golf, music."

FAVORITE FOOD: "Chicken, greens, and black-eyed peas – southern and soul food cooking."

MY HIDDEN TALENT: "I’m pretty good at real estate speculation."

HOW I WANT TO BE REMEMBERED: "Someone who left something for others to build on."