SHERI TEODORU:
 
SHERI TEODORU




 
 
 
 
 
CEO of CFI Group in Ann Arbor. Teodoru manages offices across four continents with 150 full-time consultants and researchers. CFI Group developed the technology that drives the American Customer Satisfaction Index (ACSI). With its patented methodology, the company provides reports on customer satisfaction in the online, retail, cable industries, among others. Clients include Yahoo!, BT, Barclays, Best Buy, Capital One, and such federal agencies and programs as NASA, Medicare, and Medicaid. In 2001, CFI Group combined forces with Compuware to found ForeSee Results, a web satisfaction-measurement company based on ACSI technology. Under Teodoruís leadership, CFI Group announced in 2010 an extension of its partnership with the Federal Consulting Group, a franchise of the Department of the Interior. The Federal Consulting Group serves as the executive agent in the government for the ACSI and gives government agencies the ability to measure and improve the quality of their services. Teoduru joined CFI Group in 2000 and became director of U.S. government and financial client projects before advancing to partner and then to CEO and worldwide managing partner. Previously, Teodoru worked for Kraft Foods and Quaker Oats and led the Kolcraft Enterprises marketing department as director of market analysis, new product research, package development, and advertising. She received her bachelorís degree in business from the University of Michigan, graduating at the top of her class. She completed her MBA with honors at the University of Chicago.


WHERE BORN: “Flint.”

MOST INFLUENTIAL PERSONS: “Unquestionably, my parents. They didn’t have the opportunity to go to college and it was drilled into my head early on that I was going. I could have made a lot of money going directly into the factory but I had options open to me.”

LAST BOOK READ:Growing Up by Russell Baker. It ’s a phenomenal narrative about growing up during the Depression.”

WORDS THAT DESCRIBE ME: “Driven, passionate, energetic.”

WHERE MY FIELD/INDUSTRY IS HEADED: “As more research shows, the customer has a significant impact. Customers will be viewed as assets that have an impact on the top line and the stock price, and the field will be more and more important in the C suite. When you talk about the stock price, CEOs will pay attention. Then they will look at what impact this has on the customer instead of just looking at the balance sheet. Accountants arenít quite there yet, but in 10 years customer measurement will be reported regularly at board meetings and in annual reports.”

FAVORITE TECHNOLOGICAL GADGET: “I have to go with my BlackBerry. It’s hooked to my hip.”

FAVORITE PLACE: “If I had to pick a place, I ’d pick western Michigan with its amazing topography, great culture, and things to do and see.”

FAVORITE HOBBIES: “Working out and reading.”

FAVORITE FOOD: “Pizza.”

MY HIDDEN TALENT: “My freakishly strong throwing arm. I can out-throw most guys I know.”

HOW I WANT TO BE REMEMBERED: “As somebody who made a difference Ė to my kids, coworkers, and friends.”