President and CEO of Red Cedar Technology in East Lansing. In 1999, Averill and co-founder Erik Goodman formed an engineering design and consulting services company. The growth and success of those activities were primarily due to a new design-optimization tool. The company then developed its flagship product, HEEDS, to make the tool available to other engineers. Today, Red Cedar provides multi-disciplinary, design-optimization software, solutions, and technology. Averill is on the faculty at Michigan State Universityís Department of Mechanical Engineering, where he researches composite materials and structures, crashworthiness, the design of hybrid electric powertrains, and the design optimization of large and complex systems. He received his doctorate and masterís degree in
engineering mechanics from Virginia Polytechnic Institute and State University and his bachelorís degree in engineering science from the University of Tennessee, Knoxville.