Managing Director of the American Customer Satisfaction Index (ACSI) at the Ross School of Business at the University of Michigan (U-M) in Ann Arbor. ACSI is a national economic indicator of customer evaluations of the quality of goods and services from companies and government agencies. It is the only uniform, cross-industry measure that links customer satisfaction to a company’s financial performance. VanAmburg joined ACSI in 1998 and was named director for ACSI’s federal government satisfaction study in 1999 before being promoted to managing director of the ACSI as a whole in 2001. Most recently, VanAmburg has been named managing director of ACSI’s sister Index in the UK, NCSI-UK, and also co-manages the Brazilian Customer Satisfaction Index. He has lectured extensively both at U-M and abroad on topics related to customer satisfaction, quality, customer loyalty, and shareholder value and coauthored The American Customer Satisfaction Index at Ten Years, ACSI 1994-2004: A Summary of Findings: Implications for the Economy, Stock Returns and Management
. VanAmburg received his bachelor’s degree in public policy and history from Michigan State University and a master’s in history from U-M.