BOB MARSH:
 
BOB MARSH




 
 
 
 
 
CEO of LevelEleven in Detroit. LevelEleven develops easy–to–use software tools that help sales and other managers keep their teams focused on the right things. The firm’s Compete app is available to Salesforce.com users to motivate employee behavior by offering competition programs. It is the most popular gamification app on the Salesforce AppExchange®. Marsh has nearly 20 years of experience in sales and sales management. He joined ePrize in 2000, was a top sales producer, and played a key role in making ePrize a dominant player in the consumer promotion and loyalty category. Marsh secured some of ePrize’s top clients, including Delta Airlines, Ford Motor Company, American Express, General Motors, Comcast, Target, and General Mills. In 2010, he led the implementation of Salesforce for ePrize’s sales team, which is where the idea for LevelEleven began. That ultimately led to LevelEleven spinning out of ePrize in October 2012 with $1 million in funding from Detroit Venture Partners. Recently, the company closed an additional $500,000 in funding led by Detroit Venture Partners with additional funding from private equity investor Rick Inatome, Hyde Park Venture Partners, and The First Step Fund. LevelEleven currently has 75 customers, 10 employees, and additional open positions. Marsh received his bachelor’s degree in communications from John Carroll University.


WHERE BORN: “Royal Oak.”

MOST INFLUENTIAL PERSONS: “My dad. He’s very good at networking and taught me to be a genuine business person with an operational and analytical mentality toward selling.”

LAST BOOK READ:Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company – and Revolutionized an Industry by Marc Benioff and Carlye Adler.”

WORDS THAT DESCRIBE ME: “Driven, outcome–focused, genuine, family–oriented.”

WHERE MY FIELD/INDUSTRY IS HEADED: “It’s a new category that just started to gain fast traction. It’s going to expand tremendously over the next three to five years. The CRM software industry is growing incredibly fast. Despite that, companies are challenged with driving software engagement and use among employees. We’re at the center of helping companies correct that problem by helping people get focused on the right things with competition and tracks that help drive that engagement.”

FAVORITE TECHNOLOGICAL GADGET: “My phone.”

FAVORITE PLACE: “Anywhere in northern Michigan.”

FAVORITE HOBBIES: “I play golf, squash, and exercise.”

FAVORITE FOOD: “Chinese.”

MY HIDDEN TALENT: “I’m pretty good at reading people.”

HOW I WANT TO BE REMEMBERED: “As someone who helped other people be successful.”


At the annual awards reception in May 2015, one Leader & Innovator from the previous 12 months will be selected as the Leader & Innovator of the Year.