CATHERINE JUON:
 
CATHERINE JUON




 
 
 
 
 
Co-Founder and Catalyst, Pure Visibility Inc. in Ann Arbor. Pure Visibility is an Internet marketing company that is a Google Analytics certified consultant and AdWords certified. The companyís growth, profitability, and job creation successes earned it the 2008 Michigan Small Business & Technology Development Center best small business award. Juon discovered the power of the Internet back in the days of IRC and UseNet while teaching abroad in the early 1990s. A Russian Listserv drew her to Moscow to meet a group of students from Eastern Michigan University, one of whom she later married and followed to Michigan (after keeping up a long-distance romance via CompuServe and a VAX terminal). Since then, technology and the Internet have continued to be a powerful influence in her life, which includes a stint at Fordís Engineering Information Systems Department where she learned HTML in order to build out the departmentís first website. Juon parlayed this experience into her own company, Stretch Media, where she helped clients, such as Service Brands International, gain visibility online. She was tapped to speak about search marketing for the Ann Arbor Ad Club in 1998 just as Google was coming on the scene. The biggest industry revolution in those early years was pay-per-click advertising, which continues to be a driver of business for the clients of Pure Visibility. Juon has served on numerous professional boards, including the Ann Arbor Ad Club and Society for Technical Communication. She is an honorary board member of Great Commission Air, an Ann Arbor-based organization providing humanitarian relief through emergency air transport within Guatemala. She received her bachelorís degree in mass communications from Buena Vista University in Iowa.


WHERE BORN: "Central Iowa in corn country."

MOST INFLUENTIAL PERSONS: "Itís a long list. I learn from everybody I know. Iíve been blessed to be surrounded by people who are generous with their time. Itís a fabulous community to start a business in."

LAST BOOK READ: "The Four-Hour Work Week by Timothy Ferriss."

WORDS THAT DESCRIBE ME: "Passionate, idealistic, practical, tenacious, and a catalyst."

WHERE MY FIELD/INDUSTRY IS HEADED: "Next is competing in analytics. Our field is definitely headed in that direction. Weíre at the forefront of that trend to bring business knowledge to the sales process. Weíre the only Google Analytics partner in Michigan and one of only a few companies in the United States that are Analytics and AdWords certified. We bring a unique perspective to the analytic side to marketing. Google Analytics has opened up a new frontier with access to incredible data to shape strategy."

FAVORITE TECHNOLOGICAL GADGET: "Twitter."

FAVORITE PLACE: "I nearly didnít come home from an anniversary cruise in the Caribbean. I just love St. John. I love Michigan beaches, too, in the summer."

FAVORITE HOBBIES: "My two boys are passionate about sports so thatís where my free time goes. Iím hoping to add sailing to my list. The Four-Hour Work Week talks about buying a boat, traveling, and then selling it."

FAVORITE FOOD: "Pasta. I must have been Italian in a former life."

MY HIDDEN TALENT: "Abstract expressionist painting, like Jackson Pollack."

HOW I WANT TO BE REMEMBERED: "For making a difference."

At the annual awards reception in May 2015, one Leader & Innovator from the previous 12 months will be selected as the Leader & Innovator of the Year.