JASON BIERKLE:
 
JASON BIERKLE




 
 
 
 
 
President, DIVDAT Inc., in Ferndale. Bierkle joined DIVDAT (formerly known as Diversified Data & Communications) in 1989, serving in a variety of capacities before being named president this year. The firm originated as a provider of print-and-mail services, and advanced with the newest technologies to include custom programming and data processing, online data archiving and retrieval, advanced delivery enhancement, electronic bill presentment and payment, broadcast email, fax and voice messaging, direct marketing support, and more. When DIVDAT purchased Newington, Va.-based Telepost in 1992, Bierkle directed the acquired divisionís assimilation into DIVDATís culture and business practices while managing the entityís development and growth. Under his supervision, the Newington branch significantly cut operating costs and increased productivity 300 percent. He went on to accomplish similar results upon DIVDATís acquisition of its Las Vegas division. Bierkle returned to the companyís headquarters in Ferndale to direct DIVDATís overall operations and supervise the Michigan officeís expansion and relocation, more than doubling its square footage and increasing its production capacity. In 1999, he conceived and developed the strategy to drive the companyís e-commerce initiative, establishing DIVDATís electronic bill presentment and payment division. In 2006, Bierkle led a team that identified, developed, and marketed the industryís first complete receivables management system, CashLINC™.


WHERE BORN: "Detroit."

MOST INFLUENTIAL PERSONS: "My father and my uncle. They are the founders of the business. They started 36 years ago and taught me everything I know about the business."

LAST BOOK READ: "The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson."

WORDS THAT DESCRIBE ME: "Creative, competitive, caring, and passionate."

WHERE MY FIELD/INDUSTRY IS HEADED: "With postage rates continuing to rise, more and more users are looking to electronic means for preferential communication. We allow our customersí customers to determine which way they want to be communicated with. For example, with the move more and more toward text messaging, some may not even want communication through the computer."

FAVORITE TECHNOLOGICAL GADGET: "My Treo. Iím no longer chained to my desk and can stay plugged in no matter where I go."

FAVORITE PLACE: "My favorite place to go is Las Vegas. Itís such an international area, and you can see so many trends and stay connected with whatís going on."

FAVORITE HOBBY: "Poker."

FAVORITE FOOD: "Mint chocolate chip ice cream and pizza."

MY HIDDEN TALENT: "I love bowling."

HOW I WANT TO BE REMEMBERED: "Personally, I want to be remembered as a nurturing and caring father. In business, I want to be remembered as an innovator, as someone who thinks outside of the box and uses technology to solve problems."

At the annual awards reception in May 2015, one Leader & Innovator from the previous 12 months will be selected as the Leader & Innovator of the Year.