JOE BARBAT:
Founder and CEO, Wireless Toyz in Farmington Hills. Barbat pioneered the retailing concept of offering wireless
communications from multiple carriers in a single store. He built the organization from a stand-alone kiosk he
opened at the age of 18 into a multi-million-dollar company with 189 retail locations in 23 states. Barbat has
created and implemented systems for every function of the business and oversees the strategic vision of the company.
That includes real estate development, marketing programs, and negotiations for distribution agreements to sell
products of major wireless cell and program providers. Wireless Toyz earned recognition in the 2006
Inc. 500 list of
fastest-growing privately held U.S. companies,
Entrepreneur’s 2007 Franchise 500, and
Entrepreneur’s 2007
Fastest Growing Franchises. Barbat’s success has also led to his recognition as one of
Crain’s Detroit Business’
40 Under 40 for 2005.