Co-founder and CEO of WorkForce Software in Livonia. Choksi is responsible for product strategy and setting the strategic direction for WorkForce Software. With more than 15 years of experience in the workforce management field, Choksi frequently speaks to such groups as the American Payroll Association and the Red Herring 100 conference on a wide range of topics spanning best practices, emerging trends, and the use of enterprise technology to address strategic goals. WorkForce Software provides workforce management software and services for organizations with complex labor policies and stringent compliance demands, including clients in North America, Europe, Latin America, the Middle East, and Asia. Customers include the University of California, Pacific Gas & Electric Co., Blizzard Entertainment, Duke Energy, and BBVA Compass. Recently, the company announced it raised $17 million in Series A and mezzanine capital from K1 Capital and Triangle Capital Corp. to expand its global market presence and continue its investments in innovative new capabilities for its clients. WorkForce has been named one of the Top 100 North American companies by Red Herring and has ranked repeatedly on Inc.
magazine's Inc. 5,000 and Software
magazine's Software 500. Prior to WorkForce, Choksi was product manager at Fastech and development manager for Urban Science Applications. He received his bachelor's degree in computer engineering and his MBA from the University of Michigan.